National Institute of Skill Training and Trade

01/05/2018

Worth a read 👍🏼

India News: According to government estimates, India has about 30 crore cattle population and about 30 lakh tonnes of cattle dung is produced daily. This can be a

01/05/2018

Emotions are crucial for marketing and product experience. We, human beings feel first, and think second. Research shows the emotional brain processes sensory information in one fifth of the time our cognitive brain takes to process the same information. So, product experience must trigger human emotions to build sale conversion and be relevant for customers.

If you are a startup (especially if you are focussed on B2C) and working on a product, think about which hormone your product is activating (and if it is activating at all!), because this is linked to driving high user engagement. The major chemicals (also called happiness chemicals) in the brain that influence emotions and trigger human emotions are listed below.

Dopamine is directly linked to happiness. This gives a feeling more in relation to anticipation than the actual “happiness” feeling and is a pleasure hormone that is released when you strive towards a goal. Dopamine has to be activated for products that are designed to help set daily or monthly goals or helps you strive towards a specific goal. Classic example of this is Fitbit products. Dopamine motivates you to work hard so that you can achieve the satisfaction of reaching that goal. It also keeps you mentally alert and helps you focus.

Oxytocin allows us to become social creatures. It makes us feel empathy which helps us feel close and bonded to others when it’s released. This is particularly necessary in businesses where high level of customer service or loyalty is required. Small gestures like remembering your user's birthday or a pleasant surprise re. .

Serotonin provides the feeling of significance, pride, status. It drives us to seek the recognition of or friends, family or peers. When we receive social recognition from our peers and communities we release serotonin, and we feel confident and significant. For example, Facebook "LIKE" button fulfils these human needs.

Every startups aspires to build products that are not only useful (solve a pain point), but also usable (easy to use) and derive happiness (users feel positive). This process requires to get into a customer’s head and understand what will create a desirable emotional response from them. Triggering right human emotions will drive high engagement on the platform and will help the product stay relevant for a customer. Try using "happiness chemicals" for your startup!

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29/03/2017

With relatively low LED light pe*******on and huge untapped opportunity, India has become an attractive market for both domestic as well as international LED players. The market has witnessed a phenomenal growth over the past five years and the trend is expected to continue over the next five years. Government initiatives are playing an extremely vital role in increasing LED adoption across the country. Recently, the newly formed government announced a scheme to provide LED lights at subsidized cost to the consumers. This scheme is expected to hugely increase LED adoption in the coming years.

According to TechSci Research report “India LED Lighting Market Forecast & Opportunities, 2020”, the country’s LED lighting market is projected to grow at a CAGR of over 32% during 2015-20. Presently, the outdoor LED lighting segment is the largest revenue generator on account of growing demand for LED installations in parks, streets, railways, metro stations, parking lots and other public places. However, the indoor segment is anticipated to witness strong growth in future owing to rising awareness about LED technology and various government initiatives to subsidize cost of LEDs. Presently, Philips continues to dominate the country’s LED market, followed by Havells, Syska, Innovlite and GE. “India LED Lighting Market Forecast & Opportunities, 2020” report elaborates following a
spects related to LED lighting market in India:

11/10/2016

NISTT & Garmin Global supports Kruti Foundation and it's initiative on providing apt environment for the mentally challenged kids. The foundation celebrates thier 10th year on 14th October'16 in Mumbai.

11/10/2016

NISTT wishes A Happy Dashera to All.

10/07/2016

मित्रांनो, 🙏 शासनाने कोकणाचे पर्यटन विषयक महत्व ओळखून स्वतंत्र 'कोकण पर्यटन विकास महामंडळ' घोषित केले आहे. यामुळे कोकण पर्यटन उद्योगाला मोठी चालना मिळणार असुन पर्यटनाशी निगडीत अनेक संधी विशेषतः ग्रामीण कोकणात निर्माण होणार आहेत. शासनाच्या या महत्वपूर्ण निर्णयाचा लाभ लहान मोठ्या सर्व उद्योजकांना व्हावा त्यांच्या अडीअडचणींच्यावेळी सहाय्यरुप होता यावे तसेच उद्योजकांना एक हक्काचे व्यासपीठ मिळावे यासाठी 'कोकण पर्यटन उद्योजक संघाची (Union) स्थापना करण्यात अाली आहे. Ratnagiri जिल्हा शाखेच्या विनंतला मान देऊन कोकण पर्यटन उद्योजक संघाचे संस्थापक अध्यक्ष मा. श्री. माधवजी भंडारी व सरचिटणीस मा. संजयजी यादवराव स्वत: उपस्थित राहून सभेला मार्गदर्शन करणार आहेत. आपण या सभेला आपल्या संपर्कातील पर्यटन संबंधित व्यक्तिंसह उपस्थित राहुन संघाची आपल्या उद्योगास पुरक भूमिका समजून घ्यावी ही विनंती.......
Venue : Sagar Sawali Beach Resort Karde
Date: 13 July 2016
Time: 4 PM onwards
You are requested to join this meeting.
Kindly circulate this to all resort owners, Home stay, MTDC B&B , hotels and related businessmen in Dapoli Taluka
Regards
Naresh Pednekar
Vice President
कोकण पर्यटन उद्योजक संघ.

01/07/2016

NISTT & Nav Nirman Vidnyan Prabhodan, NGO contributed towards tree plantation in Raigad District, Maharashtra

03/06/2016

Happy to inform that Woman Empowerment as a subject will be finally seeing the real world via our initiative of forming a Self Help Group consisting of 20 strong women from Shriwardhan, who will be undertaking various programs related to society upliftment.

30/05/2016

Gramin Global and Nav Nirman Vidnyan Prabhodhan organised a talk on various security issues related to economic offences. Today's Newspaper Sagar covered a good positive story on the talk which was delivered by Shri. Suresh Khade, Dy. Secy. Home Dept., GoM.

23/05/2016

Happy to inform that i am a part of Nav Nirman Vidnyan Prabhodhan, a NGO working exclusive towards inculcating the importance of Science & Technology amongst young children. Do visit our website and let me know your thoughts www.sustainablenvp.org

23/05/2016

Creating an opportunity for the Gramin Youth