Arise Academy

AdSense lets you display ads on your site in exchange for money

1. Don’t click your own ads; you’ll get banned!
2. Don’t tell users to click on ads
3. Place your ads strategically within your content
4. Stick to a maximum of 3 ads per page, any more and you’ll get banned
5. Obey the terms and conditions at all times

You can use content marketing to move users from one phase to the next of the Customer journey.

Phase 1
This includes the content used to acquire new visitors and segment them.
* blog posts, videos, podcasts, social media posts, etc. These are types of content meant to attract first-time visitors towards your business.

Phase 2
This includes the content you use to drive visitors back to your site and get them to come back again and again.
* lead magnets, free tools, downloads, webinar visits—anything you can use to get an email address from your users.

Phase 3
This includes the content that is meant to generate conversion to your core offer.
* free trials, low-dollar products, sales pages, testimonials, consultation calls, etc—this depends a lot on the type of business you run.

Phase 4
This includes the things you do to get users to buy again and again, making sure they are happy advocates of your business.
* a progress update, a campaign to get referrals, a leaderboard of your most active users, etc.

The hardest part of designing a landing page is choosing the right tool to get started.

1. Unbounce
2. HubSpot
3. Landingi
4. OptimizePress
5. GetResponse
6. Mailchimp
7. Instapage
8. Squarespace

Though there are many landing page builder options with distinctive features, these 4 are the features you'll want to consider in any landing page builder.

1. Effortless visual builder.
Look for a feature with a drag-and-drop interface which makes it simple for anyone to build a landing page easily without coding and with a simple and intuitive interface.

2. Incorporation with CRM software.
Preferably a landing page builder should link to a powerful CRM that can pull together a customer's data and integrate with marketing, sales, and customer management software.

3. A/B testing and optimization.
You want a software that enables testing customer behavior and optimizing the content and layout to maximize conversions.

4. Built-in Analytics tools.
Most services offer built-in, specialized landing page analytics tools which enables you to analyse your user data.

Image posting is an important element to engage your followers. -

1. Unsplash
2. Burst (by Shopify)
3. Pexels
4. Pixabay
5. Free Images
6. Kaboompics
7. Stocksnap.io
8. Canva
9. Life of Pix
10. Gratisography
11. Flickr
12. CreateHER Stock
13. Death to Stock
14. Getty Images
15. PicJumbo
16. Crello
17. Depositphotos
18. iStock
19. New Old Stock
20. Superfamous
21. Google Advanced Image Search

Web Analytics enables us to understand our customers better in a business and allows us to make essential changes to our website to improve the experiences of the customers and also results in increased leads, sales or conversions.

Measure Web Traffic
Web analytics helps to measure how many viewers are visiting the website and from where they are coming and which keywords the visitors are using to search products and services.

Visitors Count
Visitor is the number of individual people that visited the site and a visit is the number of times a visitor goes to a site.

Track Bounce Rate
A bounce is when a visitor visits a page on the website and then leaves the same page without taking any action or clicking on any links on that page. And bounce rate is total bounces divided by total visits on the web site.

Identify Exit Pages:
An “exit” is when a visitor visits multiple pages on a website and then leaves the site. Pages that have a high exit rate indicates those pages have some problem and need to be looked into immediately.

Optimize Marketing Campaigns:
Google URL builder enables marketers to measure the campaigns performance and align their resources in the right campaign or channel resulting in high ROI (return on investment).

Identify Target Market:
Using web analytics you can track volume of visitors and performance of business related to visitors interests and demographics data and can even identify how long visitors spend time on website. Such data will help the business to identify their target market.

A well structured site not only helps people find the content they need, but also helps search engines to find and categorize all the content.

A. Follow a waterfall structure
When adding pages to your site, it is always a good idea to keep an overall structure of your site and to follow a waterfall structure, starting with your homepage.

B. Leave breadcrumbs
1. Breadcrumbs are a trail that displays each page viewed by the visitor of the site.
2. They are a helpful way for the user to find the way back to the root or the homepage, and provides search engines with context when arriving on a page.

C. Provide internal links for all pages
1. Internal Linking is building links from one page to another within the same domain, so users as well as search engines can navigate deeper into your site and find all the pages of your site.
2. You should use text for the links that reflects what users will find on the next page when they click the link.

A meta description tag in HTML provides a summary of the content of the page.

1. Use unique description tags for each page
2. Summarize the key information per page
3. Don’t repeat the title
4. Provide high quality, concise descriptions

Visuals have a huge impact in marketing. Not only do they make content more shareable but they help us retain information. When details are paired with an image, we remember 55% more of it.

1. Canva
It generates several templates you can use as a foundation for your infographic. From there, you can edit the text, background image, shapes and other aspects of the infographic to make it your own.
2. Piktochart
The features are fairly similar to Canva’s -- the background, text, and images can all be changed, or users can upload their own files for greater personalization.
3. Venngage
For infographics, there's a decent range of templates, however some of the templates are limited to premium members.
4. Easel.ly
Most of the templates appear to be available for free (more become available with a Pro membership), and they're fairly easy to edit.
5. Freepik
Freepik doesn't quite allow the same level of customization that some others in the above list do. You can download the images for free, but you’ll need a vector graphics editor in order to customize them.
6. Infogram
It's definitely one of the hot sites available for building these images; hence it is understood why very few of their tools are free.

BENCHMARK : SUCCESS METRICS + SHARE OF VOICE

Benchmark to understand how your performance and popularity measure up to your peers, and industry.

UNCOVER STRATEGY : TRAFFIC SOURCES + KEYWORDS

Understand what channels and keywords are driving the most traffic for your competitors (and other market leaders) and determine if they could work for you too.

EVALUATE SEO : SITE AUDIT

Compare the effectiveness of your SEO to your competitors. Ensure your site follows SEO best practices.

CREATE PLAN OF ACTION

Evaluate findings and propose quick wins and other initiatives that could contribute to company growth.





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1. Increase brand awareness
2. Drive traffic to your website
3. Generate new leads
4. Grow revenue (by increasing signups or sales)
5. Boost brand engagement
6. Build a community around your business
7. Spike mentions in the press
8. Listen to conversations about your brand

An audit allows you to analyze and optimize your social media profiles

Evaluate the consistency of your profiles
It’s important to be consistent so that your audience will not be confused about your brand and message; hence running an audit enables you to assess the consistency of your different profiles on all platforms you are using.

Assess your social media performance
auditing tools help you to receive meticulous data with metrics like Shares, comments, Likes, Views, Mentions, Number of followers, Key audience segments, Top influencers.

Improve your social media performance
Use social media auditing tools to find out why your audience hasn’t responded in the way you expected.

Generate leads by running ad campaigns effectively
A social media audit will analyze your marketing tactics and give you additional strategies for how to place your ad campaigns.

Competitor analysis
A social media audit evaluates how your competitors use social media, and uncovers areas in which you can focus more to draw new customers.

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