MarkIIT

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MarkIIT This is the official page of MarkIIT - the Marketing Club of DoMS, IIT Roorkee

MarkIIT is the authorized marketing club of the Department of Management Studies, IIT Roorkee. Since its commencement, the club has organized numerous student and corporate activities and events which include Vipanan - the annual marketing summit of DoMS, Quenchers - the annual business quiz of DoMS, ShutterSmart – the photography competition etc. besides bring together eminent business personalities for delivering guest lectures. Not only is the club active at consolidating large scale events, but also lays impetus on peer-to-peer knowledge sessions that include discussions on prevalent trends/practices, case studies and quizzes under the gamut of marketing that eventually help everyone turn out to be better marketers and mangers.

In the Summer of 2020, DoMS IIT Roorkee conducted a competition with a topic: Marketing Trends observed during Covid.Fol...
25/04/2021

In the Summer of 2020, DoMS IIT Roorkee conducted a competition with a topic: Marketing Trends observed during Covid.
Following submissions are of the winners :

21/04/2020

team MarkIIT is partnering with Dare2Compete for Online Quizzing Festival (OQF)

stay tuned for more

By adding a simple blend to the billboard advertisement, Ogilvy and Mather were able to create an interaction with the a...
28/12/2018

By adding a simple blend to the billboard advertisement, Ogilvy and Mather were able to create an interaction with the advertisement that helped people in their time of need. The concept was for IBM's People for Smart Cities Program.

With the arrival of winter season, The Himalaya Drug Company has come up with a new campaign "Ek Nayi Muskaan" to raise ...
26/12/2018

With the arrival of winter season, The Himalaya Drug Company has come up with a new campaign "Ek Nayi Muskaan" to raise awareness about the Cleft lip and palate that is prevalent among children!


Through Muskaan, Himalaya Lip Care has been helping to raise awareness about cleft lip and palate and supporting free cleft treatment for underprivile..

10/12/2018

Post 2
This ad was awarded one of the 20 best ads ever made in the millenium!!

Patanjali is facing a tough time in the Indian consumer market with decreased sales for the first time in five years. ...
28/11/2018

Patanjali is facing a tough time in the Indian consumer market with decreased sales for the first time in five years.


The company’s standalone consumer goods revenue declined more than 10 per cent to Rs. 8,148 crore in the year ended March 2018

Dynamic Creative Optimization(DCO) performs multivariate tests and algorithmically determines the most effective ads or ...
27/11/2018

Dynamic Creative Optimization(DCO) performs multivariate tests and algorithmically determines the most effective ads or creative elements. For example, you might want to test button color. A DCO platform would help you set which colors to test (e.g., red, yellow, orange, blue), and then the platform would track KPIs (clicks, conversions, etc) to determine which color tends to perform best.

Here's how Amul creatively celebrated Ranveer and Deepika's wedding!
25/11/2018

Here's how Amul creatively celebrated Ranveer and Deepika's wedding!

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Department Of Management Studies. IIT Roorkee
Roorkee
247667

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