Digital marketing is a process of promotion of brands, products, person and ideas with the use of online platforms such as YouTube, Facebook, Twitter, Google+, Pin interest, email, web and mobile. We provide a comprehensive digital marketing programme to required persons and help them understand the complete process of digital marketing, which includes:-
• Identifying online customers
• Writing qu
ality content for website and social media
• Writing an email campaign
• Developing engaging and attractive web designs
• Creating and handling PPC campaigns to attract traffic on the website
During training, we provide the student an open platform to explore himself and learn the basics of the digital marketing. Our training revolves around understanding the customer’s needs and webbing the strategy around it. We guides the students in using various digital marketing tools, which are effective and drive traffic to the website in a short span of time. The major ones are:-
SEO- SEO stands for Search Engine Optimization, it is an organic way to rank the website higher by using various techniques such as link building, meta tags& keywords research are the key components. PPC- PPC (Pay per Click) is an online advertising tool to attract the traffic on the website, in which an advertiser pays a publisher (typically a website owner or a network of websites) when the ad is clicked. There are various factors, which define the success of PPC such as budget, keywords selection, platform selection, timing, etc. Analytics- Analytics is a tool to measure the success of SEO and PPC campaign over a period of time, it can be daily, weekly and monthly. It helps in analyzing, from where the visitor is coming and how much time he spends on the website, what are their interest and like define the strategy for the ROI (Return on Investment). Social media- Social media platform are the most emerging platform in the world, the famous online platforms are Facebook, Twitter, Pininterest, Google+, YouTube, etc. The platform helps in people engagement, boosting the brand and converting the goodwill into sales. It is absolutely free and
