22/07/2019
Video is one of the most engaging media formats for sure. But the attention span of users across all platforms is limited because of the sheer number of videos and static content they are inundated with on a daily basis.
Businesses and brands should keep an eye on the analytics of how the videos are performing, and adjust video length and content accordingly. Check the time limits the different social media platforms have for video content and which platforms require long-form videos and which ones require shorter ones.
Another thing you have to keep in mind is that however long or short your video is it has to be value-adding.
