The BBA with Creative Arts, the first course of its kind in India that integrates creativity within the context of a business degree, is designed for a new generation of management professionals with a creative focus and passion. Bringing together the desire to pursue a creative passion and the need of the industry to hold a Business Degree, the course allows students to venture into creative busi
nesses, the corporate sectors or to transform into highly equipped creative professionals upon graduation. The programme incorporates industry focused modules in business administration and management along with electives in creative arts leading to specializations in areas like product designing, creative advertising, fashion design, fashion communication, photography and graphic designing. The aim of the programme is to offer logical career options to creative individuals with a ‘thinking out of the box’ ideology and attitude. The programme breaks down the traditional structure of forced education and gives students their freedom to create their individualistic career that they always dreamed of, with an internationally recognized graduate degree. Under the influence of Globalization, India is now coming up as one of the fastest growing economies in the world and the opportunities are rapidly growing within the newly explored creative sectors, both in design and management of the creative industry. With tens of thousands of students graduating with regular business degrees every year, this degree offers a definitive edge to today’s young minds to translate their creative passions into successful professions. The BBA with Creative Arts promisingly covers all these aspects of rounded studies and training for the gen-next graduates. Not only does it produce the best graduates with a creative edge but empowers them with the right interpersonal skills, real to life project scenarios and entrepreneurial qualities.
