20/05/2020
Retail Management is the latest management specialization that has emerged with the new era of online shopping, electronic payments and delivery of goods and other services. To manage this new demand of technology-enabled services, a major deficit in the supply of such professionals has arisen. Retail management refers to an innovative and organized outlook aimed towards the function of distribution, marketing and sale of goods.
A Graduate, Post Graduate or a Diploma Certificate in Retail Management is a pre-requisite to seek employment in the ever-burgeoning retail industry.
With its rich legacy in education, DPU has precisely picked and carved out this progressive course, which will enhance your employability and entrepreneurial potential.
While the course focuses on the retail industry including retailers of consumer services, the content of the course is useful for students interested in working for companies that interface with retailers such as manufacturers of consumer products or for students with a general management or entrepreneurial interest.
With an emphasis on retail management and marketing topics, study explores key developments and trends in this area. This course aims at providing a comprehensive view of retailing, and an analysis of the retail environment and exposure to issues and developments in the industry.
Students learn how to use technology in order to analyze, collect, and interpret data from retail systems. The emphasis is placed on the basic computer skills used in retail that is report generation, overall social impact of technology in retail. This course teaches the basic principles of marketing that including marketing strategy and planning, product policy, distribution, promotion, segmentation and pricing decisions. Students learn how to employ by teamwork analytical thinking, and communication skills in marketing. Projects may include the branding and marketing of a product through a retail outlet.