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Markaizen - The Marketing Club, IIM Sirmaur

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Markaizen - The Marketing Club, IIM Sirmaur

Markaizen is responsible for orchestrating sundry activities to help students explore marketing. It

17/05/2022

The 'Hero, Hub, Hygiene' model is a content marketing model devised by Google for YouTube publishers, but the principles can be applied to all forms of content marketing.

It's designed to help marketers ensure that they can fill the gaps in their content, and to plan their future content strategy.

06/05/2022

The academic year 2021-22 was a very successful year for the entire Markaizen team. From Brand Games to Markspiracy, all of our events witnessed tremendous participation and enthusiasm from students. We heartily thank you all for the support.

Staying true to its tradition, Markaizen is proud to present, for the first time, 'Marketers of the Year' for the academic year 2021-22.

Always having participated as a team in all four of our events, Mr. Abhishek Kshirsagar and Mr. Akash Bacchav have bagged the title of 'Marketer of the Year' together. They displayed exemplary marketing acumen and achieved the maximum points in our events which were conducted throughout the year.

We extend our heartiest congratulations to them and wish them good luck.

06/04/2022

"It's not the will to win that matters—everyone has that. It's the will to prepare to win that matters."

Under the auspices of IIM Sirmaur’s Annual Cultural and Management fest, Markaizen recently organised Markapalooza 2.0, an event based on the theme of fallen products.

Team Markaizen wishes a heartfelt congratulations to the winners of Markapalooza 2.0.

We are grateful for the tremendous participation the event witnessed this year. We hope to see you all at the upcoming events.

Good luck!

04/03/2022

Cause marketing is when a business supports a charitable cause or a social issue and gets marketing benefits from it.
Corporate social responsibility has taken on greater importance in recent years because many consumers let their beliefs drive purchase decisions. Hence, we see CEOs of large brands publicly identifying their positions on social issues.
An example of a social marketing would be when a business supports sustainability with a fundraising campaign.

25/02/2022

Popular online discussion platform Reddit, which acquired short-form video social platform Dubsmash in late 2020, has finally shut down the platform.

Dubsmash will not be available to download through the App Store or Google Play. Also, downloaded apps has stopped functioning.

“The Dubsmash team has been accelerating Reddit’s video, so parts of Reddit will feel familiar to Dubsmashers,” the company said in the blogpost recently.

24/02/2022

Zero dollar marketing is a marketing strategy that needs no or negligible money to market the products. It depends on how cleverly you can use other mediums and factors to market for free or at a little cost so that there could be a budget for the development of after process.
For example, smartphone companies promote their new smartphone photos or specification before one month.
It creates curiosity for someone to reads it online, then remembers that particular phone and its brand, and they don’t have to market more about their upcoming product. The moviemakers also do the same by releasing trailers to make people excited about the movies. The strategy focuses on thinking out of the box of using everything around you in your favour to gain more profits with less effort or money.

23/02/2022

Traditional methods of marketing have changed. Nowadays, companies are focusing not only on commercial advertising but also on delivering social messages.
The most recent example of such a campaign is Cadbury's Perk Disclaimersnhighlighting the need to take up things lightly.
The campaign intends to create a counterculture to the habit of finding something controversial in the most unexpected of topics.

17/02/2022

Guerrilla Marketing is a creative content marketing strategy that prides itself on being unconventional. In your daily life, you may encounter examples of other business' guerilla marketing tactics, without even realizing it. Examples include the use of publicity stunts, viral videos, stencil graffiti.

11/02/2022

The repositioning procedure is essentially similar to the original positioning process, except it begins at a new place. Customers' perceptions of your firm can be shifted through brand repositioning. Repositioning can be accomplished in a variety of ways, including changing your messaging, your personality, or even your product. Rebranding entails totally changing your brand identification, such as by introducing a new logo or changing your company's name.

“We have been a DTH operator for the past 18 years, and while we have had a good run, we have realised that over the top (OTT) services are also picking up, which is why we entered into the OTT aggregation business with Binge two years ago,” Tata Play MD and CEO, Harit Nagpal

08/02/2022

Experiential marketing refers to any face-to-face or offline attempt to enhance brand recognition, generate and nurture commercial possibilities, and develop long-term client loyalty. It's an essential aspect of the 360 omni channel experience, both individually (activations) and collectively (experience) (the sum of those activations). It appeals to all five senses, evoking emotions that result in long-term memories found to increase brand loyalty. Experiential Marketing includes product showcases, stunts, immersive experiences, event marketing, brand activation. In a nutshell, experiential marketing allows customers to buy and experience a brand's products or services.

02/11/2021

Attention folks!

Mark the dates - 19th and 20th November!
The theme for UDGAM 3.0 is finally here: Envisioning the PhyGital Future

PhyGital, an intelligent amalgamation of the words physical and digital, has been in existence for about a decade but gained traction during the Covid-19 pandemic.

Even though digital transactions are becoming the new normal, the physicality of businesses still holds precedence. It has become evident that the future is not entirely digital or physical. By combining these two worlds, managers cut down on the flaws that exist independently. Is it safe to say that the way forward into the future is PhyGital? The Next Normal?

At times when managers solicit practicality and businesses seek optimality, an optimal extrapolation is that the future demands PhyGitality!

UDGAM
Scope - The Operations Management club, IIM Sirmaur
IIM Sirmaur

21/07/2021

One bold move can change everything

Here is the story of Domino's, how it survived from rock bottom to become one of the most successful companies of the world.
The strategy was simple but risky, still Dominos took the chance & the results were amazing.

's

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