College of Digital Marketing Delhi NCR

ROI (Return on Investment)
So, what do you get with even a few tweaks to the ex*****on of the well-worn acronyms above? ROI! And ROI in my book doesn't mean more traffic to a website or a higher "brand affinity" score. ROI means dollars made or dollars saved. By making your content indexable and more easily found by your target customers through proper SEO, you're helping them get closer and closer to the purchase of your products. By switching from costly, impression-based media to paid search (SEM), you are eliminating lots of inefficiency and wasted media dollars. Finally, by enabling and encouraging your customers to be your loudest fans (proper SMO), you leverage genuine word-of-mouth to achieve social amplification and even social commerce for the ultimate in ROI.
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SEM (Search Engine Marketing)
Once your website "house" is in order through basic SEO techniques, you'll be ready to drive more traffic to it through search engine marketing, or paid search. These are the paid ads on the right-hand side of a Google search result page. Because these ads are served up based on exactly what term the user is searching and when they are searching for it, these ads are orders of magnitude more relevant and timely than other forms of online ads - such as banner ads, which are served up next to content. Furthermore, because paid search ads are typically paid only when there are clicks (cost per click), the advertiser cuts out the 99 percent that would have been wasted; in other words, if click-through rates are 1 percent, that means the other 99 percent of the impressions are wasted. So by switching from paying for impressions to paying only for clicks, approximately 99 percent of the waste is eliminated (see "This is what happens when 99% of the inefficiencies are cut out of a system").

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The all new principles of SMO, Focus on the user and all SEO will follow.
ⓐ Create – Maximize your creativity with original quality content.
ⓑ Relate – Create relatable content, or make your content relatable.
ⓒ Captivate – Fun and interesting content, stand out from the noise.
ⓓ Arouse – Arouse an emotion, it is the constant of all viral success.
ⓔ Enjoy – Have Fun! All the most popular media personalities enjoy it.
ⓕ Share – Seek shareable content, Reciprocate sharing with movers.
ⓖ Acknowledge – Acknowledging others encourages engagement.
ⓗ Contribute – Find ways to contribute desired value to audience.
ⓘ Influencers – Identify key influencers to foster connections with.
ⓙ Communities – Existing communities can expand your reach .
ⓚ Reputation – Build personal reputation & brand, as a reliable source.
ⓛ Engagement – Tag – Cite – Reply – Comment – Proactively engage.
ⓜ Authority – Become a notable authority in a field of expertise.
ⓝ Leadership – Lead in social with original ideas, be a Thought Leader.
ⓞ Social – Be sociable, try to visualize & reach the individual person.
ⓟ Media – Learn to master the media platforms you need to reach.
ⓠ Optimization – Target, optimize content/keywords integral to SMO

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7 Steps To improve Your SMO
• Reputation - build your reputation as a reliable qualified source
• Engagement - encourage more engagement, sharing & reciprocate
• Authority - become a notable authority in your field of expertise
• Leadership - harness originality & creativity, be a Thought Leader
• Social - be social, find and engage sociable experts in your field
• Media - know your social media platforms to maximize influence
• Optimization - improve technical aspects to increase optimization
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What is communication all about?
When strategy, creativity and ex*****on combine flawlessly, great communications happens.
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Search engine optimization (SEO) is the procedure of affecting the visibility of a website in a search engine's organic search results. In general, the earlier and more frequently a site appears in the search results list, the more visitors it will ultimately have.
Social media optimization' (SMO) means the use of a number of social media websites to generate publicity to increase the awareness of a product. Social media mainly comprises social news and bookmarking sites, as well as social networking sites, such as Facebook, and also blogging sites.
Pay per click (PPC) is an internet advertising model used to direct traffic to websites, in which advertisers pay the publisher when the ad is clicked. The amount that is spent to get an advertisement clicked is the essence of PPC.
Media buying- Media buying is the procurement of media space at an optimal price. The main task of media buying primarily consists of the negotiation of price and placement to ensure the best possible value that can be secured for an advertisement.
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Few commonly used SEO techniques are listed below. It is highly recommended to search and learn about each of them either you are going to do SEO by yourself or aiming to have SEO services by someone else.
• Back linking
• Social Bookmarking
• Title Tags
• Meta Tags
• Heading Tags
• Alt attributes on images
• Sitemaps
• On-page SEO
• Off page SEO
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What kind of results can I expect and how quickly?

There are many factors and complex algorithms that determine how the search engines rank websites. It is a long-tail process that involves continuous attention and expertise. ”Experts” and SEO companies that guarantee first page rankings within a certain time frame are finding their efforts (and results) thwarted by stricter guidelines the search engines have employed.
The results you will see from your SEO efforts is in direct relation to how committed you are to the process. Websites must continuously be updated with fresh relevant content; the “set it and forget it” mentality doesn’t apply. In addition, the popularity of your website is determined in part to how many other website link to yours. It’s not a numbers game however, we’re not looking for quantity, but quality.
As technology touches every minute of our lives, the Search Engines are constantly evolving to ensure that they are providing their users with the most relevant content possible. Having a website online without paying attention to SEO is like building a house on quicksand: it may look pretty right now, but eventually it may be nowhere to be found!

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Why does my website need SEO?
Google, Yahoo, and Bing are the 3 major commercial search engines that drive the majority of web traffic. If your site is not structured properly for SEO then it will not be easily found by the search engines, but more importantly your content may not be indexed well. In the most simple terms, you want your website and content to rank as high on the search results page when a consumer searches for a similiar or relevant search term.
Experience and research has shown that search engine traffic an make (or break) an organizations success.
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What is SEO?
SEO is an acronym for Search Engine Optimization, and refers to the practice of optimizing a website by improving onsite and offsite aspects, in an effort to increase the traffic the website receives organically (non paid) from Search Engines.
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Design Tips for High Impact Email Marketing
1. Keep it scannable
2. Match with company’s personality
3. Less is more
4. Use images
5. Rethink the header
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Visitor Sourcing
One of the most difficult parts of any marketing strategy is understanding what your customer really wants, not just what they say they want. In the past this was a really difficult process, involving numerous focus groups and surveys. While these are still good tools, the good news is that the internet has given us many new tools for understanding potential customers. Your customers are already online, they are posting in forums, creating groups, and shopping on EBay. You can use websites like these and more, to gain an immense amount of information about your potential customers. Here are two of the most crucial things you should be doing to research customers online:
1. Join Target Customer Forums, Groups, Blogs and Channels. Since you have already identified all the problems your target customer faces, identify which sites they are using to address them online and join.
2. See what companies with the same target customer are doing to attract visitors. If other companies have been successful at reaching your target customer online, you should take note of what they are doing. While it isn’t always easy, there are many free online tools such as alexa.com that allow you to research websites and give you information about where their visitors are coming from.

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