ADDON Media

in focus area is CINEMA ADVERTISING
WHY ADDON MEDIA as a cinema advertiser

We are covering more than 7000 theaters in all over India including all the metro cities like Delhi, Mumbai, Chennai, Kolkata, Bangalore, Hyderabad we cover all 28 states and 7 UT in India. Dealing in all the brands includes PVR, BIG Cinemas, DT, WAVES,FUN Cinemas. WHY CINEMA as a advertising medium
Cinema Advertising is one of the oldest & excellent advertising media in India which gives you a complete assurance of your brand recalling because there is NO REMOTE CONTROL facility available to the audience. Research has also proved that a captive audience delivers advertising recall that is up to 5 times greater than that elicited by TV commercials. WHY CINEMA as a audience

Captive Audience : 100% focus on advertising communication. Focused Target Group Profiling: Genre of the movie determines the audience. Unmatched Impact: In terms of screen size and projection clarity. Audio-Visual quality : High Definition Audio and Visual Quality
Zero Wastage : Ads are only displayed onscreen once the audience is in. Higher Attention Span : Consumer is at leisure and more amenable to the advertising communication. Variety of advertising options : Multiple advertising opportunities to effectively target the consumer at various touch points from entry to exit. WHY CINEMA as a advertiser

Cinema Industry –The New Avatar
Digital technology with satellite networking has brought in a revolution in
- Distribution & Delivery of films
Wide releases on day one; New economies of scale
Flexibility in programming- Higher occupancy
More releases, shorter runs
More frequent visits to the cinema hall
Quality of movies experience is far superior today