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*Porter's Five Forces*
▶️ *Explanation*: This framework analyzes the competitive forces in an industry: threat of new entrants, bargaining power of buyers, bargaining power of suppliers, threat of substitute products or services, and rivalry among existing competitors.

▶️ *Core Idea*: Industry profitability is influenced by five competitive forces.

▶️ *Thinkers*:
--Michael E. Porter (Competitive Strategy, 1980)

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This video discusses the different theories of capital structure, including the traditional, modigliani-miller, and trade-off theories. It is a must-watch fo...

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