The application comes with a lot of content like trees, billboard people, cars, landscape buildings etc. In their interface they allow to populate a scene with simple drag and drop proceduers. Have a look at the demo videos, its quite fun. Lumion now offers a limited free version, for this reason this renderer will appear in the "free" section too. Of course there are some limitations in this release, and to be honest, it seems that these limitations are serious. Watermarks, material limitations, object limitations etc. Thats a lot limitations. But it may good enough to decide if the program is appropriate for your needs or not. Since June 2012 the company offers a free student version which removes most of the serious limitations of the free version, but it is limited to educational institutes and there is a educational version for a reduces price. But both are watermarked. From
Amar Krishan Majumdar
Professional Teacher (13 Year Experience)
CG Viz Multi-Artist 2D & 3D
(Interior & architecture Designer)
Ph:-9210768687