Shyam Vyas MARC School of Business

bjective of providing world class business education, courses, corporate trainings / workshops to all participants in India and abroad - for all college going students & experienced (working people) at an affordable price. It aims to provide educational inputs to individuals and corporations while fostering alliances and strategic partnerships nationally and internationally – and helping bridge the gaps an international understanding and knowledge. We are collaborating with other reputable educational institutions and universities in India and abroad to bring short-duration (3 – 6 months duration) job-oriented business, marketing, and sales related executive excellence programs at various locations to college going students as well as practicing executives & managers. has taught Marketing related subjects at U.S., Canadian, Chinese & premier Indian business programs – like: Faculty of Management Studies (FMS), Delhi University & Sri Ram College of Commerce’s Global Business Operations (GBO) program & Birla Institute of Technology & Management, Fore School of Management, Times School of Marketing, and has been a Ph.D. aspirants at Birla Institute of Technology & Science, Mesra, Ranchi & has been a Ph.D. marketing external paper-setter for All India Management Association (AIMA) etc. His teachings have been very well recognized & he has been a recipient of many educational honors. He was repeatedly nominated for teacher of the year award at University of Wisconsin La-Crosse, USA. In the Canadian environment he has been a Visiting Professor of Marketing at Simon Fraiser University and at University of Frasier Valley (previously UCFV) on semester long multiple visiting assignments. Subjects taught by Dr. Shyam Vyas in U.S., Canada, and China to graduate and undergraduate business programs include Marketing Management (Essentials of Marketing / Principles of Marketing), Consumer Behavior, Consumer Behavior, International Marketing / Global Business / Transnational Marketing / Cross-cultural Marketing, Business Research / Market Research / Research Methodologies, Retail Management, Professional Selling, Advertising and Sales Promotion. An author of three books in Marketing with multiple editions and reprints, he is well regarded, and associated with professional and prestigious business firms / houses in India and abroad. A member of India International Centre (IIC), he is an avid reader and researcher and a sought after speaker at many industry sponsored conferences and training programs on marketing, business, and sales related matters. Dr. Shyam Vyas, Ph.D. heads his marketing consultancy firm based in New Delhi, with affiliated offices in San Diego (USA), Ottawa (Canada), and in multiple cities in India and enjoys conducting “market research” and “marketing turnaround” assignments for Indian and foreign corporations. He also serves as retainer marketing consultant to prestigious business firms, and has in a short period of time since his return back from United States assisted a diverse array of more than 100 companies including ITC, NAFED, NDDB, Classic, MMTC, Modi Group, Texplas Group, USAPL, GEW just to name a few. His research presentations made to / for foreign collaborators including American Standard / Trane, Sony, Revlon, Volvo, Courtaulds, Hoover / Maytag, Anheuser Busch, Ackermann, Lenzing, Plexuss, Senator, Western Wisconsin LS, Crystal – Sun, World Card / Data Card etc. have been well received by the international operatives. Dr. Shyam Vyas has been in the forefront of a clutch of consultants that proactively connects with top Indian industrialist and major decision-makers to suggest, and prepare research and documentation that has successfully brought many iconic international brands and technologies to the Indian environment with Indian partners. Vyas transits back & forth and enjoys the hectic calendar he keeps to balance his role in academics and in industrial world. Having served as a Coordinating – Head of MBA Department, Bharatiya Bhavan, New Delhi (1996 – 2008) – almost 12 years, he decided to start the MARC School of Business – and is it’s Director & Lead Faculty. An alumnus of Mayo College, Ajmer and B.I.T.S, Pilani – he went to U.S.A. to obtain BBA and MBA degrees, and has earned his Ph.D. He brings a unique blend of rich hands-on marketing consultancy experience with sound academic knowledge that is “effective”.