ON PURPOSE

The Fire Horse is getting ready.

Next track.
New pace.

And you’ll want a front-row seat.
What’s your next move?

Some stories skip the algorithm and still matter.

On National PR Day, our founder Girish Balachandran reflects on how PR can tell stories that actually move the needle.

We all grew up knowing
which house survives the wolf.

Strange how we still build
like the wolf won’t come.

Happy Earth Day. 🌍

In a world that rewards speed,

the only ideas that matter
are the ones you refuse to let go of.

Usually at 2:17 AM.

What’s the last idea you stayed up to make work? 🔥🐎

Everyone’s saying something.
Hot takes everywhere.

But we’re only watching one thing: PROOF! 🔥🐎

Budgets don’t just move money.
They show what the country is betting on next.

In Fire Horse season, that’s where the next race starts.

The Future of Work isn’t just being AI-literate, it’s AI-fluency with the ability to communicate, lead and persuade across cultures.

This was one of the conclusions at the panel discussion at UKIBC’s 3rd ‘Future of Work’ Dialogues where Founder & Managing Director, Girish Balachandran and fellow panellists discussed the opportunities for cross-country collaboration between the UK and India.

Swipe right to read more.

Girish Balachandran

Everyone’s in their
“this year will be different” phase.

And we support the optimism. 🔥🐎

We’re so proud!

Our Founder and Managing Director, Girish Balachandran, has been recognised as a BrandCommunion Icon 2026, part of the first-ever list celebrating leaders shaping the evolution of communications in India.



Girish Balachandran Brand Communion

Eight years in.
Still building. Still learning. Still growing.

From new clients to bigger narratives, it’s been a year of doing the work and watching it compound.

Proud to see where it’s taken us.



Read on: https://www.provokemedia.com/events-awards/agencies-of-the-year/the-best-agencies-in-the-world-2025/the-100-best-consumer-pr-agencies-in-the-world/on-purpose

Wishing you warmth, togetherness, and moments that stretch longer than planned.

Eid Mubarak.