Kraftshala

From a ₹10 bottle to a ₹700+ crore brand. The rise of Lahori Zeera is one of the most underrated stories in India’s FMCG space.

Started by 3 brothers in 2017, the brand tapped into something powerful: nostalgia, desi taste, and smart distribution. While global soft drink giants dominated shelves, Lahori Zeera quietly built a cult following across India.

🇮🇳

[Lahori Zeera, Brand Story, Indian Brands, FMCG]

school of business

What is brand recall? It’s the reason you said “Maggi” and not “instant noodles.” 🧠

That instinct didn’t happen by accident. It’s one of those marketing concepts that quietly decides which brands win- long before anyone opens their wallet.

Most brands are still stuck chasing brand awareness. But awareness just means people know you exist. Recall means you’re the first name that pops up when your target audience thinks of the category. Huge difference.

Maggi marketing strategy nailed it with “2-minute”- a phrase they basically own now. Amul marketing has been “the taste of India” for so long it feels like a fact, not a tagline. Nykaa marketing turned online beauty into a one-name game.

Full breakdown in the video 🎯
Which brand lives rent-free in your head? 👇

[branding, brand recall, marketing concepts, marketing, maggi, surf, amul, fevicol, kraftshala, mba]

Chanel, Met Gala 2026, Bhavitha Mandava - Fashion through a marketer’s lens💅

Would you be the best dressed or the smartest dressed?

The Met Gala is largely regarded as a massive, high-stakes marketing event and branding competition. And if we’re still talking about Chanel and Bhavitha Mandava three days later, they’ve already outperformed most of the ‘best dressed’ list.

Would you choose relevance over perfection or vice versa?

[ Met Gala 2026, Bhavitha Mandava, Chanel, Met Meuseum, Discourse Marketing, MIV, Fashion]

100,000.

Not just a number. Not just a milestone.
It’s 1 lakh people choosing to believe that education should actually work.

That it shouldn’t end at a degree.
That “padhai ka promise” wasn’t meant to be a gamble.

Because we’ve all seen what happens when it doesn’t.
Years of effort, lakhs of rupees, and still… confusion, compromise, disconnect.

This community? It stands for something better.
For outcomes over optics.
For skills over just scores.
For real careers, not just hopeful degrees.

Or simply put-
education that gets you hired.

From first salaries to career switches,
from self-doubt to self-belief-
every story here is proof that the system can be better,
when people decide to build differently.

And we’re just getting started.

Thank you for being part of this.
Let’s keep building. 🚀💛

[Kraftshala School Of Business, 100k, B-School, Education in India, Marketing, AI, Post graduate program, Milestone]

Most brands hope you don’t read the label.
The Whole Truth built a business assuming you will.

What started with Shashank Mehta just trying to understand what he was eating…
turned into a brand that made honesty its biggest differentiator.

No buzzwords. No hiding behind fine print.
Just products that can actually stand by their ingredient list.

Because “healthy” shouldn’t need decoding.

[Indian start ups, healthy food, protein bar, gym diet, gym life, food, ingredients, the whole truth, superyou, indian food, storytelling, brand stories, marketing]

We were all told it gets easier after every step.
But somewhere along the way, the world got more complex than the classroom ever prepared us for.

At Kraftshala, we’ve been working to bridge that gap-
and now, we’re bringing it offline to Gurgaon.

Same mission. More real-world learning.
Stay tuned.

[Offline, Digital Marketing, B- School, AI, Post Graduate Program, Education, Ed-tech, Leadership, Marketing School]

She has ideas. A LOT of them.
Now we need backup 🎬

Apply now! Link in bio

[Hiring alert, Kraftshala, content creator, video editor, editing, scripting, storytelling, social media marketing]

#ᴠɪᴅᴇᴏᴇᴅɪᴛᴏʀ

This one is because of you.

Every message, every nudge, every “when are you going offline?”
We read it all.

And we’re finally here.

Kraftshala School of Business, Gurugram. 💛

[offline course, Kraftshala School of Business, Gurugram, NCR, Coming Soon, Launch]