Dr. Mohd Salman Shamsi

The world is really small, and full of sweet surprises.
It was a privilege to meet one of the professors I admired much during my University, Professor Imran Saleem, at Jeddah airport. We shared a lot of thoughts including academic development as well as sweet memories of AMU.
It's really a treat to unexpectedly meet your former university professor after a long while.

We are pleased to invite you to the 3rd International Conference (Hybrid Mode) of SIBM Nagpur, Symbicon-2024. The theme of the conference this year is "Impact of AI & Emerging Technologies on Business" and is scheduled from 15th to 17th February 2024.

Tracks of the Conference:

· Application of technology in Marketing Management and Media Studies
· Technology in Financial Management
· Application of technology in Human Resource Management & Operations
· Analytics & Technology Management
· Role of technology in General Management
· Technology in Food & Agri-Business Management
· Impact of AI on Business

Publication Opportunities:

Selected papers will be invited for review and potential publication in Scopus/ WoS indexed and ABDC ranked journals. The committee has already tied up with three (3) such journals while communication with more is underway. The names of the Journals will be released soon.

www.linkedin.com

I am excited to communicate the publication of our latest research paper titled "Creating Purchase Intention through Social Media: The use of AR enabled Social Media Filters" in the prestigious Journal of Content Community & Communication (Scopus Q2)

In this study, we delved into the captivating world of social media as a marketing communication channel and explored the powerful role of augmented reality (AR) enabled filters in shaping consumer purchase intention.

I would like to express my sincere gratitude to my co-author, Dr Arif Abad, for their invaluable contributions and dedication throughout the research process. It was truly a pleasure collaborating with them on this insightful project, and I am immensely proud of what we have accomplished together!

I would also like to extend my heartfelt appreciation to the editors of the Journal of Content Community & Communication, Prof (Dr) Sumit Narula and the guest editors of the issue Dr. Atul Shiva, Prof Pooja Khtari, and Prof Carla Moronne, for their expertise, guidance, and support. Their insightful feedback and meticulous attention to detail have undoubtedly enhanced the quality of our research.

I want to express my gratitude to my colleagues, mentors, friends, and all the other respondents who provided invaluable input and feedback during the research process.

I strongly believe that our findings will serve as a valuable resource for marketers, researchers, and professionals interested in leveraging the power of social media and AR to create meaningful connections with consumers and drive purchase intention.

If you're interested in learning more about our research, I invite you to read the full article in the Journal of Content Community & Communication at the following address:https://www.amity.edu/gwalior/jccc/pdf/16-dec-2022-05.pdf

I am truly humbled and excited to share this milestone with each and every one of you!

www.amity.edu

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A great day not because it's a day off from work but because you get to reboot your internal system, engage with family/friends, observe society around you and get ready to enhance your productivity on Monday.
-Human work cycle 😀

Procrastination is a thief of time and productivity. It's easy to fall into the trap of delaying important tasks, but the longer we put them off, the more overwhelming they become.
Instead of waiting for the 'perfect' moment, take action now and break down big tasks into smaller, manageable steps. Set specific goals and deadlines, and hold yourself accountable. Remember, progress is better than perfection. Let's make the most of our time and accomplish our goals!
Credits to ChatGPT

FIFA this year is not only being full of surprises but also full of management lessons.
1. Less popular/Newer teams beating legacy teams including defending champions.
(Start ups, SMEs can be competitive to established brands, huge conglomerates. Learning, Innovating and Executing is the key)

2. Star players with number of accolades and years of experience numbered down by younger/new/under-rated players.
(Performance comes with skills and beneficial experience not just medals and years of experience)

3. Performance overrides name.
(Branding works but not more than performance and quality)

4. A team manager or coach with credible track record isn't enough, teams with less popular coach and manager are also doing well.
(Not just the accolades of manager but the performance of employees take organization ahead)

Overall it's excellence not merely experience that counts.

We always emphasize "Thinking out of the box", especially in marketing, so why not "MOVE out of the box".
With these thoughts and need of the topic, I conducted an outdoor experiential learning session with MBA 3rd Sem Marketing students. It proved to be a thought provoking activity for not only students but also for me.

75 years ago, at the stroke of midnight, India attained independence from the British colonial rule.
This day marks tribute to numerous sacrifices by people from each section of Indian society.
Let's take a pledge of holding to the sovereignty and prosperity of our great country "The Republic of India"
Happy Independence Day!!!

Penning down some midnight thoughts!

"All the world's a stage"


It was a spectacular experience to welcome the fresh batch of at
Being the Master of Ceremony on the Day 1 of the Management Orientation Program it was an experience which can't be explained in words.

A good weather evening!