21/09/2020
Naveen Kumar from Hyderabad developed an App that helps 1,17,000 farmers get better yield.
Today, NaPanta has daily unique farmer visitors are over 3,000, and the daily app interactions are more than 25,000. Naveen conducted extensive ground research with farmers across villages, agricultural officers, scientistβs experts etc. and stumbled upon some unique findings.
Naveen realized it was easier for well-to-do and educated farmers to benefit from the information available on government portals and via agriculture authorities on best practices. But marginal farmers wasted over 20-30% of their time in collecting information from different physical sources. And even in the pursuit of doing this, they were being cheated. A mere lack of information made these farmers fall prey to spurious seeds, fake fertilizers, low cost for produce and exploitation by middlemen.
