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18/08/2026

From highways to backwaters: Logistics re-engineered for Bharat.”

1 Minute Startup News : “DTDC Express has introduced Vallam Express, a delivery model that swaps roads for waterways to reach Kerala’s backwater communities.
DTDC Official

The problem it solves: conventional last-mile networks end where the roads do, leaving many households to travel by boat themselves just to collect a courier or an order.
DTDC’s solution reroutes delivery through the backwaters instead, working with local boatmen who know these waters best, and bringing parcels straight to the doorstep for the first time.
Currently live across Kuttanad, Alappuzha, the service is projected to cross 5,000 deliveries within its first year, positioned as a long-term addition to DTDC’s network rather than a seasonal initiative.
Book your shipment here: https://lnkd.in/df7cW_tR

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14/08/2026

The Rupee Story Team Wishes You A HAPPY INDEPENDENCE DAY.

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14/08/2026

1 Minute Market Trends Update : What if your brand name became part of the journey itself?

Sprite is taking branding beyond billboards and screens.

India’s Lucknow to Delhi Tejas Express is set to run as the “Sprite Tejas Express” from August 19, 2026, making it the country’s first train to be named after a commercial brand.

IRCTC has awarded Sprite advertising rights for the train, including vinyl branding across five coaches.

The Tejas Express was launched on this route in October 2019 and is operated by IRCTC.

And this is the interesting part:

Sprite isn’t just buying ad space.

It is turning a physical, high-visibility asset into a branded experience.

For a brand like Sprite, which sells refreshment and an on-the-go lifestyle, a moving train is a pretty literal way to take the brand everywhere.

Advertising is changing.

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12/08/2026

Mumbai-born founder Sarah Sham has sparked a conversation around work culture after revealing that some clients have left her design studio because her team does not work on weekends.

Sham, who runs design projects across 18 cities, said her studio follows a strict 9 AM to 6 PM, five-day workweek. The company has no weekend calls and no Sunday deadlines.

She said her thinking around work culture changed after noticing that the projects produced by well-rested designers were often better than those completed by teams working through exhaustion.

Sham compared creativity to a well rather than a tap. While a tap can keep flowing, a well can eventually run dry if it is constantly pushed without enough time to recover.

Based on this approach, she decided that when a project falls behind schedule, she would hire another designer instead of asking her existing team to sacrifice their weekends.

The policy, however, has had a direct business cost.

“Some clients have left because of this,” Sham said, explaining that certain clients preferred working with teams that were available to take calls and work on Saturdays. Rather than changing her policy, she said she let those clients go and kept the rule.

Sham also cited Microsoft Japan’s 2019 four-day workweek experiment, which reported a significant productivity increase, as an example of how reducing working hours can potentially improve performance.

According to Sham, burnout does not necessarily make a designer suddenly run out of ideas. Instead, the quality and creativity of the work can gradually decline, often so slowly that it may only become obvious when a client points it out.

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12/08/2026

1 Minute Money Making Industry Update : India’s Haircare Market Is Entering Its D2C Era.

Haircare is no longer just a category dominated by legacy FMCG and salon brands.

India is seeing a new wave of D2C haircare brands built around specific consumer needs—whether it’s hair fall, scalp health, natural ingredients, styling, dermatological solutions, or Gen Z preferences.

What makes this market interesting is the specialisation:

* Ayurvedic & natural — Mamaearth, Vedix, K**a Ayurveda

* Science-led — The Derma Co, Minimalist, Re’equil

* Professional — L’Oréal Professionnel, Wella, Schwarzkopf

* Kids & baby — Mamaearth Baby, Sebamed, Himalaya

* Teen & Gen Z — Beardo, Fix My Curls, Arata

* New-age D2C — Pilgrim, WishCare, Bare Anatomy, Foxtale

The opportunity is bigger than selling shampoo.

It is about owning a problem, building trust around it, and creating a brand that consumers can relate to.

With rising disposable income, social-commerce influence, ingredient awareness, and personalised beauty routines, haircare could become one of India’s most exciting D2C categories.

The next big haircare brand may not be the one with the biggest product portfolio.

It could be the one that solves one problem exceptionally well.

Which haircare segment do you think has the biggest opportunity in India?

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