22/10/2024
How Traditional is adapting to Digital?
To provide insights and actual market perspectives on this topic, NMIMS – School of Branding and Advertising conducted a panel discussion with eminent speakers like Ms. Priyanka Mehra (Regional Director for South Asia & India, COMvergence), Mr. Shashi Sinha (Chief Business Officer – Media & Advertising, Laqshya Media Limited) and Ms. Natasha Kapur (Leading Media Professional in Strategy, Pricing, Research Analytics, Content Partnerships & Brand Solutions) moderated by Prof. Rohan Mehra.
The conversation delved into critical topics, including:
• The impact of digital platforms on consumers of mass media.
• The relevance and resilience of outdoor and broadcast media
• The challenges of misinformation and fact-checking in digital
• Opportunities for collaboration between traditional and digital formats
• Predictions on how media consumption will shape the future
• How students should skills themselves for jobs in media
It was an engaging session filled with diverse perspectives, lively debates, and valuable takeaways. Whether you’re team or rooting for , it’s clear that both have unique roles in shaping how stories are told and shared.
"
