NMIMS School of Branding and Advertising

Our Post Graduate Students in Digital Media & Marketing Communications attended the NDTV Profit Conclave to explore India’s roadmap to becoming a developed nation. Key discussions covered trade growth, financial inclusion, manufacturing, technology, EV production, and economic expansion. With insights from Union Minister Piyush Goyal and industry leaders, the event highlighted strategic investments and innovation as the driving forces behind India’s journey to a $35 trillion economy by 2047.

🚀 Admissions Open for the Post Graduate Program in Digital Media & Marketing Communication 2025!

Gain industry-relevant skills, master the latest digital tools, and become a strategic leader in the fast-paced world of digital marketing. 🌟

🎓 Your journey to digital excellence starts here!
Secure your spot now – Visit the link in bio to apply today!

Our Postgraduate students of Digital Media and Marketing Communication had a valuable opportunity to attend the 3rd edition of e4m Confluence - The Media Investments Summit 2024.

This insightful conference, themed "Future Unscripted: Navigating Innovation, Creativity, and Growth in a Dynamic World," provided a platform for agency leaders to discuss the evolving landscape of media and digital agencies.

Key takeaways from the event included reimagining brand building in a multi-platform world, exploring the future of creative collaboration and media channels, cutting through digital hype, navigating disruption and innovation, and transforming strategy into impactful results in an unpredictable media landscape.

How Traditional is adapting to Digital?

To provide insights and actual market perspectives on this topic, NMIMS – School of Branding and Advertising conducted a panel discussion with eminent speakers like Ms. Priyanka Mehra (Regional Director for South Asia & India, COMvergence), Mr. Shashi Sinha (Chief Business Officer – Media & Advertising, Laqshya Media Limited) and Ms. Natasha Kapur (Leading Media Professional in Strategy, Pricing, Research Analytics, Content Partnerships & Brand Solutions) moderated by Prof. Rohan Mehra.

The conversation delved into critical topics, including:

• The impact of digital platforms on consumers of mass media.
• The relevance and resilience of outdoor and broadcast media
• The challenges of misinformation and fact-checking in digital
• Opportunities for collaboration between traditional and digital formats
• Predictions on how media consumption will shape the future
• How students should skills themselves for jobs in media

It was an engaging session filled with diverse perspectives, lively debates, and valuable takeaways. Whether you’re team or rooting for , it’s clear that both have unique roles in shaping how stories are told and shared.

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Join us at the NMIMS Mini Auditorium for an exclusive guest session on AI and Digital Marketing by Vedant Ahluwalia hosted by Post Graduate Program in Digital Media and Marketing Communications (DMMC).

🚀 Gain insights into the future of marketing from industry leaders.

Don't miss out!

Here’s a glimpse into the thought-provoking session, "From Code to Canvas: How AI is Revolutionizing the Creative Process."

Industry leaders shared groundbreaking insights, exploring the powerful intersection of creativity and technology, and how AI is shaping the future of innovation.

The Sports PR Masterclass on September 28 was a great success! TY BBA students learned from Mr. Aaron Dias, Assistant Manager at Viacom18, who shared valuable insights from his sports PR experience.

In this engaging two-hour session, students explored sports public relations and analyzed how Viacom18 boosted IPL 2024 viewership. This masterclass enriched their Sports Management module, enhancing their understanding of real-world marketing strategies.

Thank you, Mr. Dias, for inspiring our future leaders!

ESG in Action at NMIMS SOBA!

Our students had the opportunity to explore the critical role of Environmental, Social, and Governance (ESG) in modern business during a session led by Rajiv Sharma, Head Workplace Management & ESG Program Lead at Nykaa. The session shed light on how businesses can drive positive change through sustainability and governance.

We are incredibly proud to share that Dr. Kiran Desai, the I/C Associate Dean of the School of Branding and Advertising, has been recognized as one of the “Prof Indira Parikh 50 Women in Education Leaders” by the World Education Congress 2024!

This award celebrates Dr. Desai's dedication and outstanding contributions to the field of education. Her leadership and vision continue to inspire us all.

We are excited to welcome the new batch of 2024 Postgraduate students of Digital Media & Marketing Communications! Our Orientation Day was a success, packed with informative sessions and industry insights. Highlights included Academic paradigm, insights from Chief Guest Vishal Chinchankar, CEO of Madison Media Alpha & Madison Digital, and a comprehensive roadmap for the next three semesters, including capstone projects and exciting summer internships.

A big shoutout to the CR team, the Events team, and the Placement students' club for sharing real-world experiences!

We are thrilled to embark on this exciting adventure together. Get ready for a journey filled with industry knowledge, practical experience, and expert mentorship!

The School of Branding & Advertising (SOBA) is hosting the 2024 BBA (Branding and Advertising) Orientation on July 20, 2024, at the Mukesh Patel Auditorium. As part of the orientation, SOBA has organized an insightful panel discussion featuring prominent industry mentors. These experts will share their knowledge and experiences on the topic: "Career Paths in Branding & Advertising." Students will learn about the evolving landscape of the industry, essential skills for success, and how to strategically position themselves for future opportunities.