12/02/2024
This Ivey case discusses how a healthy snacking brand, Snaqary, can scale and compete in a cluttered market by building a successful marketing strategy. The case highlights integrating core marketing concepts to create a strategic marketing and brand management framework to help a start-up brand grow and scale up. The case study is authored by Prof Ash*ta Aggarwal and SPJIMR PGDM 1991 alumnus Suraj Commuri, Senior Associate Dean at the University at Albany School of Business.
Know more about SPJIMR Fellow Programme in Management (FPM): https://www.spjimr.org/course/fellow-programme-in-management-fpm
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