Marketing 360

The ‘FRND Hai’ campaign by FRND, a voice based social platform from Interact Group, was launched during Mental Health Awareness Month to highlight the growing issue of loneliness among young Indians and encourage open conversations that can help reduce stress and emotional isolation.

The campaign uses an emotional and conversation driven marketing concept, emphasizing that sometimes all a person needs is someone to talk to. Through relatable “FRND Hai when…” moments, it shows how a genuine conversation can make someone feel heard and supported, positioning FRND as a safe and judgment free space for authentic voice based connections.





Post credit- Kunj Upadhyay

India gears up for an intense summer, Berger Paints India Ltd. is promoting preventive cooling through its Kool range heat reflective coatings designed to reduce heat absorption and improve indoor comfort. The brand has also launched a school cooling initiative across 30 government schools in Uttar Pradesh and Rajasthan with Smile Foundation to create cooler learning spaces for students.

On the marketing front, the brand is using emotional storytelling, cause driven marketing, and community engagement through a campaign film featuring Berger Anti Dustt Kool, Berger Roof Kool & Seal, and Berger Tank Kool. By blending real life testimonials, social impact, and digital amplification, the campaign effectively connects climate concerns with everyday consumer needs.



Post credit - Mahak Darak

Archies Limited unveiled a heartfelt Mother’s Daycampaign in collaboration with Yatra and Ultimutt, expanding the idea of celebration beyond convention by recognising every form of nurturing love. Through a cinematic digital film rooted in nostalgia and emotion, the campaign beautifully captures the timeless bond between a mother and child, ending with the message: “Let’s bring back the ‘her’ type of love.”

On the marketing front, the collaboration with yatra ombines the emotional value of gifting with memorable travel experiences, offering curated mother child getaways alongside Archies’ personalised keepsakes and greeting cards. Simultaneously, the partnership with Ultimutt introduces ‘For the Dog Mom in You’, celebrating pet parents and redefining motherhood through the lens of care, affection, and companionship. Together, the campaign blends storytelling, emotional connection, and inclusive celebration to deepen audience engagement across digital platforms.



Post Credit- Mahak Darak

The ‘Pregmadam’ campaign by Prega News from Mankind Pharma, in collaboration with Yes Madam, was launched around Mother’s Day to celebrate and support expecting mothers. The campaign offers curated at home wellness and grooming packages with discounts on select salon and spa services.

The campaign uses an emotional and service led marketing concept, focusing on the self care needs of mothers to be. By highlighting the physical and emotional challenges of pregnancy, it positions the brand as a caring companion throughout the motherhood journey and encourages families to actively support expecting mothers.




Post credit- Kunj Upadhyay

Fevicol’s “𝐊𝐮𝐫𝐬𝐢 𝐏𝐞 𝐍𝐚𝐳𝐚𝐫”captures a simple yet powerful Indian truth a kursi is never just a chair . It represents power, authority, and aspiration across homes, offices, and institutions. Through a relatable, everyday setting, the campaign turns an ordinary object into a cultural symbol, making the story instantly familiar and memorable.

From a marketing lens, the campaign leans on 𝐜𝐮𝐥𝐭𝐮𝐫𝐚𝐥 𝐢𝐧𝐬𝐢𝐠𝐡𝐭 𝐚𝐧𝐝 𝐦𝐞𝐭𝐚𝐩𝐡𝐨𝐫 𝐝𝐫𝐢𝐯𝐞𝐧 𝐬𝐭𝐨𝐫𝐲𝐭𝐞𝐥𝐥𝐢𝐧𝐠 rather than direct product promotion. By subtly linking the idea of holding onto power with Fevicol’s strength, it creates strong brand recall without hard selling. This approach reflects classic insight led advertising , where the brand becomes part of the story instead of the focus, making the message more engaging and long lasting.





Post Credit- Jugal Dawda

Tapping into a deeply rooted Indian belief, Tata Capital’s “Sab Shubh Hoga” campaign captures the emotion behind new beginnings. Featuring Shubman Gill, it highlights everyday rituals and moments that symbolize hope reinforcing the idea that with the right support, every start can turn “shubh.”

From a marketing lens, this campaign uses cultural storytelling & emotional branding to build relatability at scale. By blending regional insights, celebrity influence, and a narrative led approach, it positions the brand as a trusted partner in growth rather than just a financial provider.The strategy smartly shifts from product selling to belief building making the communication feel authentic, human, and memorable.




Post credit- Jugal Dawda

The “Heart ke Liye 8 Making India Heart Strong” campaign by Sun Pharmaceutical Industries Limited focuses on promoting preventive heart health awareness in India. The campaign has gained strong digital reach with millions of views across platforms like YouTube and Meta Platforms, encouraging people to adopt simple daily habits that support better cardiovascular health.

The campaign follows an awareness driven and behavior change marketing concept through the relatable character “Heart Strong Man.” It highlights eight key pillars of heart health healthy eating, regular physical activity, weight management, controlling blood pressure and sugar levels, avoiding to***co, regular check-ups, stress management, and quality sleep emphasizing that a strong heart is built through consistent lifestyle choices and preventive actions.

Post credit- Kunj Upadhyay

Bisleri International introduced a cinematic digital film in collaboration with Sunrisers Hyderabad, marking its largest-ever cricket season campaign. Blending cricket with cinematic storytelling. Rooted in a distinct Hyderabadi flavour, the narrative builds tension through an intense face-off that takes an unexpected, witty turn transforming confrontation into a cleverly disarming hydration message.

On the marketing front, the campaign leverages culture led storytelling and regional appeal to deepen fan engagement beyond the game. By integrating performance-driven humour with a dramatic reveal, the brand highlights its limited edition SRH bottles while reinforcing hydration as a key part of the cricketing experience, creating a relatable moment for audiences nationwide.



Reel Credit: Mahak Darak

KitKat brings this thought to life with its ‘World’s Slowest Vending Machine’ a unique campaign designed to turn a simple snack break into a mindful experience. In a fast paced world, the machine intentionally delays the process, encouraging people to pause, observe, and truly enjoy the moment. It’s not just about grabbing a chocolate, but about rediscovering the value of taking a real break.

From a marketing lens, this is a strong example of experiential + behavioral marketing.Instead of pushing the product, the campaign reinforces KitKat’s long standing brand idea “Have a break” through a physical, interactive experience. By disrupting expectations (a vending machine that slows you down), it creates curiosity, engagement, and shareable moments, making the campaign both memorable and organically viral.




Post Credit: Jugal Dawda

Casio India launched a Baisakhi campaign highlighting how moments and relationships remain timeless even as life changes. The film showcases the new LTP SN6 series watches, portraying evolving roles, cities, and lifestyles while emphasizing the enduring value of memories and meaningful bonds.

The campaign uses an emotional storytelling and insight driven marketing concept, focusing on relatable Indian moments and nostalgia. By positioning time as a metaphor for connection, hope, and togetherness, the brand strengthens emotional engagement and reinforces its philosophy of making moments that matter.






Post Credit: Kunj Upadhyay

Coca-Cola unveiled “Uncanned Emotions,” the second film in its FIFA World Cup 2026 campaign series, capturing the raw highs and lows of football fandom. Following “Bubbling Up,” which focused on anticipation, this film dives into real time match emotions, it brought alive the commentary of Peter Drury and Luis Omar Tapia, giving it a live broadcast feel.

On the marketing front, the campaign leans into emotional storytelling, positioning Coca Cola at the heart of shared global moments. With fan initiatives like the trophy tour, Panini collectibles, and music under “Real Thing Records,” the brand extends beyond screens to celebrate football as a unifying emotion.



Post Credit: Mahak Darak