21/08/2026
Five days of immersive learning brought Digital and AI Marketing to life for MBA Tech students!
Led by Dr. Conrad Coelho, the course offered hands-on exposure to AI-powered strategies, digital campaigns, customer insights, personalisation, content creation and data-driven decision-making. Through interactive sessions, practical applications and real-world case studies, students explored the intersection of AI, creativity and strategy.
The experience concluded with student-led presentations, showcasing their learnings, insights and future-ready perspectives.