With the advancement of internet technologies the concept of online marketing has now been spiraling almost at a break-neck speed. E commerce is no more a new idea as a matter of fact in the mid 90’s when internet popularized amongst common people, online marketing since then started molding from its ‘ boyhood’ with the growth of circulation of newsletters through e-mails, and through adding links of one site to other various websites. However, in the 20th century with the addition of latest technology the whole concept of online marketing has gained a definite dimension with the added techniques like Pay Per Click, Search Engine Optimization, Press Releases, Web Banners, Link Campaign, Viral Marketing, Blogs etc. These started working as a curtain opener in the field of marketing whilst using the Internet. And in the 21st century, the rapid advancement in web technology has ultimately resulted in social media becoming the most fluid market with many types of ebb and flows. The demand for a hot tool on the market which people will gravitate towards was always there and the new age social media marketing with web 2.0 platform steadily filled the gap. As of now, twitter remains as the current darling of the social media world and the Social Media aficionados teamed with the mainstream media believe it to be one of the next big steps in social media marketing. Well, although Face book, Twitter and YouTube these 3 programs together have captured the online marketing arena but there are other popular sites like, MySpace, StumbleUpon, Digg, Reddit, Del.icio.us, Propeller, Clipmarks, Technorati, Mixx, FriendFeed, Diigo, SlideShare, Orkut, LinkedIn, BlogCatalog, MyBlogLog, DZone, Yahoo Buzz, Faves, Mister-Wong, Spurl, IndianPad, Searchles, Sphinn, PlugIM, BlinkList, Sociologs, Simpy, Swik, Jumptags, Squidoo, ShoutWire, Tagza, Slashdot and the list just goes on….. As a matter of fact, the marketing professionals are now seeking million other ways to reach and interact with their audience. It is indeed the online world and therefore the perfect time for the banner ads and texts to step aside to make room for the interactive marketing which elongates across multiple media thus connecting a target market. Nowadays the online media marketing is somewhat based on the simple concept. As they say, “They’ll tell two people, and they’ll tell two people.” Simple concept isn’t it? And this type of viral marketing just cannot be bought with any of the traditional advertising means. Like the companies, the audience is also looking forward to take advantage of the demographic advantages and also of the ‘VIRALITY’ of the social media. As it appears the future of online marketing is indeed affirmative and there is hardly any doubt about the fact. Blessed with the new baby, known as social media marketing, the online marketing now stays as one of the cost effective and feasible techniques to target a large audience without any substantial hike in the budget. Last but not the least, the most beneficial part of online marketing is perhaps the easy accessibility and interoperability. Face this, now just a single click link will fetch the results within a few seconds. Needless to say, with all these avenues and much more, the future of online advertising truly beckons more opportunities and even more advancements.
