19/08/2026
Every business decision begins with understanding how markets work and why people make the choices they do.
Why does demand increase for one product but decline for another? How do pricing decisions influence customer behaviour? Why do businesses respond differently to the same market conditions? These are the questions that shape successful business strategies, and Managerial (Micro) Economics provides the framework to answer them.
As a core subject in the PGDM programme at DSGS, Managerial (Micro) Economics helps students understand the principles of consumer behaviour, demand and supply, pricing strategies, market structures, and resource allocation. More importantly, it teaches future managers how to apply these concepts to real business situations and make decisions that are both analytical and commercially sound.
In today's competitive business landscape, understanding economics is not limited to economists. It is an essential managerial skill that supports better strategic planning, informed decision-making, and sustainable business growth.
At DSGS, students learn to transform economic principles into practical business strategies that create long-term value.