IIGJ Jewellery Merchandising

Jewellery Merchandising is both a skill and an art.

Pricing, Packaging, Display and placement must be given as much thought and planning as the jewellery itself in order to effectively convey its quality and value. This class combines traditional visual merchandising concepts that apply to physical storefronts as well as branding concepts and catalogue and internet merchandising strategies. It is an extensive course covering a product from Research  ...