GutsGo Marketing Lab

10/07/2022

When we are evaluating a prospective client's RFI, we look for Copy Writing Fundamentals. Those fundamentals are:

conversational and easy to read

engaging and entertaining and

clear benefits to the reader of the RFI.

Hello, Prof. KK here.

08/02/2022

Difference between Content Writing and Copy Writing.

First the similarities.
Copy and Content both have text, visuals, videos, forms, links, gifs et al.
Let's get the differences.

Content is typically long form which is info-taining and edu-training.
Copy is typically crisp, lucid and contextual with a call to action.
Copy has why someone has to buy from you, how they can buy from you, where they can buy from you et al.
Remember, COPY is the short form of SALES COPY.

Content is engaging and would like the reader (audience) to like, share and comment.
(Pro tip: After writing something, if the only expected outcome you want is the reader to like, share and comment, then you are dealing with Content)

Copy is compelling, with a call to action (CTA).
(Pro Tip: If you are writing something and you have a CTA on it, it is COPY. And not content. Please don't fool yourself by treating COPY as CONTENT).
COPY should generate leads, transactions, purchases, subscriptions et al.
(Pro tip: If you want Leads, you need COPY and not CONTENT).

CONTENT WRITING, again typically, is TOP OF THE FUNNEL (TOFU) effort.
COPY WRITING, most often, is BOTTOM OF THE FUNNEL (BOFU) effort.

Trust that this helps!

Quiz: Is this post CONTENT WRITNG or COPY WRITING?

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25/01/2022

How good are you in storytelling? -

Please see my large format blog posts here - https://www.linkedin.com/in/ratankk/detail/recent-activity/posts/ and here https://steemit.com/.

14/09/2020

It is always so reassuring to get positive feedback from our customers.
One such 'moment of truth' for GutsGo.
Thank You, Ajai for your kind words of encouragement.

13/09/2020

Digital marketing is a doing skill. 'Actionable' knowledge is the only way to 'doing' digital marketing.
Read more at
https://www.gutsgo.com/Digital-marketing-is-a-doing-skill.html

Digital marketing is a doing skill. 'Actionable' knowledge is the only way to get around to 'doing' digital marketing.

12/09/2020

Digital Marketing Internship needs a crisp statement of purpose.
When you apply for an Internship at GutsGo, we demand one.
As it helps you get that advantage to establish YOU as the best fit for the job.
Know more!

Digital Marketing Internship needs a crisp statement of purpose. It helps your grab the attention of the hiring manager for your dream job.

05/09/2020

Digital Marketing Proposals are so critical for an agency business.
Isn't it?

Digital Marketing Proposal are so critical for an agency business. Getting it right helps convert into business. Know how to win a client!

03/07/2020

Heard Wisdom:
Twitter is all about how you think.
Instagram is all about how you look, rather than how you think.
Youtube is in between the looks and the thoughts.
Linkedin is all about who wants to look good with what they think.

Where are you putting your efforts for your business?

03/07/2020

Heard Wisdom:
Whenever there is a narrative, there is marketing.
When the narrative gets popular, that is a genesis of a brand.
A brand of the persons who are exchanging the narrative.
A brand of the entities that are covered in the narrative.

If a narrative is liked by many, then it is good marketing.
A narrative is liked depending on their demographics, or psychographics.
For the same reason, a narrative popular on Twitter will not be popular on Facebook.
For the same reason, a narrative can never be popular on Instagram.

What is the narrative that you are using in your effort?

14/06/2020

Google Remarketing:
How can I run a Google Display Campaign for an affiliate product and make it a self-liquidating offer?
https://www.linkedin.com/feed/update/urn:li:activity:6677764323433164800/

Google Remarketing: How can I run a Google Display Campaign for an affiliate product and make it a self-liquidating offer? Answer: Create a GDN Campaign...

13/06/2020

Are your digital marketing campaigns scientific to deliver ROI?

Many digital marketers do Top Of The Funnel (TOFU) campaigns (or Middle Of The Funnel - MOFU campaigns) and expect Bottom Of The Funnel (BOFU) results from that campaign. And complain DIGITAL does not deliver. or scale. Or ROI.

To be a better digital marketer, we need to understand the 'Scientific Advertising' (as Claude C Hopkins wrote in 1923) of digital marketing that makes marketing ROI an immense possibility.

I would recommend reading 'Scientific Advertising' to fathom the magnificent application of digital marketing. Get it here -https://www.gutsgo.com/support-files/scientific-advertising-by-claude-hopkins-gutsgo-sem-precoursematerial-final-june2009.pdf

Make that immense possibility happen!
Let's be at it!

12/06/2020

How to build your personal brand on LinkedIn (or Facebook)?
Find a niche that you want to pursue for the next 3 years and be a BRAND in that space.
Identity 3 to 6 keywords that are closely contextual and relevant to your identified niche.
And then use those keywords, to connect with people, engage with posts, be in the group, and constantly converse and engage with people. Be at it!
Remember the 33 number.
By the time you have completed 33 posts (or conversations or people or groups), you know what is effective (and not) for your personal brand.
As you go from 33 posts to 66 to 99, you would get better at what your brand is, and slowly and eventually would have manifested the BRAND that you are.
Savvy?
PS:
A brand which is built over a time, lasts longer than the brands that are built over night. Go Figure!