MarCquest is the annual flagship Marketing Communications festival hosted by K J Somaiya Institute of Management
MarCquest is the annual flagship festival of the MBA - Marketing Communications course at K J Somaiya Institute of Management. A two-day extravaganza, MarCquest is a confluence of the best minds from the dynamic world of Marketing Communications. MarCquest is a platform for young marketers to learn from and interact with the pioneers of Advertising, Digital Marketing, Branding and Public Relations
01/03/2023
Have you ever looked at a product and thought of a character who could definitely vouch for it?
What if Uday Bhai from Welcome endorsed anger management classes and Ted Mosby gave Ted Talks on handling heartbreak?
Let's see if brands can actually cash into this funky opportunity to align their brands with some iconic characters!
22/02/2023
We've all had that moment where we were excited to see some of our favourite brands and products on screen. Well, this isn't a coincidence!
Product Placement is a clever little trick marketers use to bring their offering into the notice of their viewers.
Whether it was subtly kept in the background as a prop, or shown in full view; here are our favourite instances of Product Placement!
Did we miss out on any iconic instances? Let us know in the comments!
14/02/2023
Falling down to stand out 💥 The in action! 🎯 Advertisers are using mistakes to showcase authenticity and relatability in their campaigns. We’ll see how the pratfall effect can be a successful advertising strategy when used correctly and appropriately. Who's doing it best in your opinion? 🤔
11/02/2023
In yet another series of Brand Rebrand, we have our favourite ice cream brand, Baskin Robbins!
The new logo is synthetic looking and more retro. The company states that the new design aims to attract new audiences.
Swipe to see how the brand has changed its logo and why.
01/01/2023
As we gently step into the new year, Team MarCquest wishes everyone a year of success and happiness.
25/12/2022
Brands today have a completely new look as compared to what they were years ago.
Some brands completely changed their design, some made minor changes over the years while some went back to the logos previously used!
This post covers how the brands changed their logos over the years. Swipe to see more!
26/11/2022
“Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read”- Leo Burnett.
This year, to judge one of best advertising competition for advertising enthusiasts, we have with us Mr Shreyash Sampath, Creative Director and Producer- Jio Studios and Mr Arka Saha,Senior Creative Stratergists, Jio Creative Labs.
We look forward to having them here to judge this most awaited event !
26/11/2022
"The greatest power is not money power but political power"- Walter Annenberg.
To look for political power is folly, but to create it is in alignment with its true nature. All political beliefs must be questioned to bring out the best in the ones who govern us.
To aid us in this quest and give the speakers of Abkibaar an intellectual feast, we have Dr. Vijay Patil and Dr. Dilip Boralikar as the honorable judges for the day. Dr. Vijay Patil is the deputy general manager at Adani Electricity and Dr. Dilip Boralkar is a freelance environmental scientist.
We are truly honored to host them as the judges of Abkibaar 2022.
24/11/2022
Being healthy and fit isn't a Fad or Trend, It is a Lifestyle !
Cyclostop provides one step solution for all your health goals. Let's create a healthy synergy this MarCquest '22.