Paper Simplified - Clarity with Examples

15/11/2015

In our latest video, we have simplified the topic of "Service Quality Gap Model".

The model throws light on SIX QUALITY GAPS that can occur in any service delivery.

For instance: When you book a hotel online, and on arrival you notice that the appearance of the hotel doesn't match with the pictures seen online. It denotes a type of gap, called as the "Communication Gap"

Wonder what the other GAPS are?

Watch this video NOW to know more!

13/11/2015

Responsiveness - Post the completion of a ride, Ola Cabs immediately mails us the receipt highlighting the fare charged and distance traveled.

Empathy - The executive chef of Ritz-Carlton Hotel, Bali, arranged for specialized milk and eggs for a guest with food allergies.

Wonder how the concepts of responsiveness and empathy relate to services marketing – They fall under the purview of "Determinants of Service Quality".

Interested? Watch this video NOW to know more!

The video introduces Quality of Services and the parameters used to measure the quality of any services.... learn how you can measure the quality of services...

31/10/2015

7 P’s of Services Marketing simplified through 4 key service sectors in India – Airlines, Hospitality, Education and Healthcare.

Learn the elements of 7 P’s through examples of leading brands such as Air India, Vivanta by Taj Group, Asian Heart Institute and Indian School of Business.

For the complete written answer, log on to www.papersimplified.com

29/10/2015

“At the Oberoi Mumbai, diffusers are placed in common areas that set off a particular fragrance by Forest Essentials. The essence that they use is of a specific Madurai Jasmine and is far from economical, as it costs Rs. 7,500 a litre.”

“Lauded as the premium 5 star hotel in Mumbai, The Leela Mumbai is an island of green situate near the international airport. The exterior of the hotel includes 11 acres of ornate gardens and cascading waterfalls.”

Wonder how these examples relate to services marketing – They fall under the purview of "Physical Evidence".

Interested? Watch this video NOW to know more!

06/10/2015

Learn how the Oberoi, Mumbai creates an impression of luxury and grandeur with a flawlessly white atrium lobby made with Thassos marble and a stylish red piano occupying centre stage, rooms richly furnished with regal dark wood, raw silk fabrics, hand-loomed carpets, lavish amenities and a breathtaking view of the queen’s necklace on the Marine Drive.

Paper Simplified throws light on the above and MORE, when it explains the concept of SERVICE BLUEPRINT with the example of a 5 star hotel.

Register with us at www.papersimplified.com and stay tuned on our upcoming videos and answers!

Understand "Service blueprint" concept with an example of "Oberoi Hotel, Mumbai"........ It was never as simplified as this before!!!!!!!! Subscribe at www.p...

27/09/2015

Do you know what "Two bosses dilemma" is or why employees in the service industry are termed as "walking billboards"?
Heard of the concept of "emotional labour"?
Learn how Citibank India and Disneyland are dealing with their employees' stress of emotional labour.

Register with us at www.papersimplified.com and let us exemplify concepts on 'Services - People' for you!

Do you know what "Two bosses dilemma" is? Or How are companies dealing with stress of "emotional Labor"? ..... To get simplified answers visit www.papersimpl...

12/09/2015

Do you know which is the leading QSR (Quick Service Restaurant) in India, with the highest number of outlets?
McDonalds India, Pizza Hut, Domino's Pizza, or KFC?

Got you thinking, didn't we?

Watch our new video on Place as we explain how franchising model for these international brands works in India!

Register with us at www.papersimplified.com and stay tuned on our upcoming videos and answers!

Understand the significance of "Location" in service management with focus on Franchising Model.... Learn how food chains like McDonald's, KFC, Pizza hut etc...

05/09/2015

Don’t you feel special when the hotel staff greets you warmly or when service is delivered to you at your seat in a movie hall?
The Taj Mahal Hotel with its traditional hospitable welcome and the PVR CINEMAS Gold Class enhanced movie experience gets it just right!

Paper Simplified throws light on the above and MORE, when it explains how marketers facilitate and enhance their customers’ service experience, through the concept of FLOWER OF SERVICE.

Register with us at www.papersimplified.com and stay tuned on our upcoming videos and answers!

Flower of Service Model - Core and Supplementary Services simplified with the help of leading brands such as Taj Mahal Hotel, Starbucks, Ola Cabs, Jean-Claud...

31/08/2015

IndiGo outperforms other airlines through its unique internal marketing technique, emerging as the leading airline in the Indian airspace.
What is so unique? - Paper simplified throws light on it in the Services Marketing Triangle video below. Watch NOW!

Our next video on Service Flower Model is coming soon. Register with us at www.papersimplified.com to be updated on our video releases.
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Service Marketing Triangle simplified with the help of leading brands such as Indigo Airlines and ICICI Bank

27/08/2015

Learn how British Brewing Company - BBC “tangibilizes the intangibles” through its innovative food menu and ordering system.

Or how Poptates uses its famous 2:47 to 7:27pm Smiley Hours concept to counter “Service Perishability”.

Interested? Watch this video NOW to know more!

Simplify "Services" definition and characteristics with the help of 20 Industry examples in just 9 mins!!!

25/08/2015

Hi guys,
Thank you for helping us reach our 1st milestone.

Tune in tomorrow, 26 Aug to check out the ONE stop solution to all your Services Marketing issues!

22/08/2015

Sitting in class, yet no clue what Service Sector Management is?
We have just the help you need!

Confused? Keep checking in to find out what Paper Simplified holds in store for you.