International Marketing Conference

Mindful Marketing is one of those practices that brands are heading to in order to define their existence beyond consumption and sustain in the marketplace.
To know more about mindful marketing, click on the website link given below.

https://www.marketing360.in

RED CABLE BRAND NOW IN TELEVISION...

World's one of the best and ruling mobile phone sector - the red cable brand "ONEPLUS" is planning to pe*****te into new segment of society and enlarge it's product line into production of television series. Giving tough competition to iPhone, Samsung, Oppo, Vivo etc the company is now ready to give them a run for the money to leading television manufacturers and sellers LG, Sony, Samsung.
OnePlus is here to start the production of television sets by this quarter providing toe to toe competition, meanwhile it is also expected that the company is planning to make India as production hub thereby supplying it's product globally only after a successful pilot foraying into this category.
OnePlus India general manager said that the company is in talking terms with foreign investors, attracting them so as to invest into business and expanding it rigourously. OnePlus expects to assemble parts in India increasing duty benefits thus customer acquisition.

*******on

Visit us at : www.marketing360.in
Facebook:
Twitter :

Source : http://bit.ly/35vQgDy

Social media credits: Rupal Singh

Jobs at Stake of Tata Steel across Europe

In the first six months of its financial year starting April 2019, Tata Steel Europe reported a drop of 90% in EBITDA (Earnings before interest, Tax, Depreciation and Amortization).

European steelmaker largely blame China for the extent of a surplus in the market but, the biggest steelmaker says the challenges faced by Tata Steel were weak demand, excess capacity and trade issues. To become cash positive by end of financial year march 2021, Tata Steel plans to scrap up to 3000 jobs in Europe. According to company representatives, Tata needs urgent performance improvement by increasing sales of higher value products, efficiency gains for which reducing employment is the key factor.

Hence cost reduction by cutting employee numbers across its European operations is being looked at as a possible solution.





Visit us at: www.marketing360.in



Follow us on Facebook



Twitter


Source: https://bit.ly/2KEYlhv

Signal Private Messenger to overthrow WhatsApp?!

It's been almost a week since WhatsApp filed a lawsuit against Israeli hacking tool developer, the NSO Group. With the allegations stating that NSO Group built and sold a hacking platform that exploited a flaw in WhatsApp-owned servers to help clients hack into the cellphones of at least 1,400 user. A week on an app that had been languishing at 105th in social networking app downloads category in India on the iOS app store, and at the 255th position in communications app downloads category in India on Google Play Store made a huge jump to 39th and 31st position respectively. Apps like Signal Private Messenger and Telegram are protected by more complex systems and possess better features like cloud storage, self-destruct messages etc. So what's stopping them from overtaking WhatsApp, the answer to thay would be WhatsApp's willingness to add features that improve customer experience, even if a competitor introduced such feature in the market, also WhatsApp has gained such a level of popularity that people tend to use other Messengers in tandem to WhatsApp. However, unless WhatsApp doesn't do something about the biggest issues it faces, i.e. spamming and unverified messages, the likelihood that it'll be overtaken eventually will only grow. currently though it's still the go-to text messaging app.



Visit us at: www.marketing360.in
Follow us on Facebook | Twitter

Source: bit.ly/2CizLi3

Social Media Credits: Mehak Arora

Swiggy join hands with Bounce

Mumbai's online food delivery service Swiggy has tied up with electric bike rental startup Bounce, to launch a bike taxi pilot in Indore and Ahmedabad under a partnership. The pilot program was for these two markets because they were not high density market for Swiggy and the scope of experimenting was much higher with less regulatory hurdles.

In India Uber, Dunzo, Rapido, Bounce and Vigo are the companies that provide this service. This move by Swiggy and Bounce mirrors the end-to-end logistics and mobility strategy of GoJek and Meituan Dianping.



Visit us at www.marketing360.com
Source: http://bit.ly/2YF2jzK
Social media credits: Nisha

Flipkart plans to start video-streaming to take on Amazon Prime.

India's largest e retailer Flipkart to join the league of companies offering online video streaming. The service is likely to be launched ahead of the Diwali festive season and will be offered free to members of the Flipkart Plus loyalty programme, which provides faster shipping and exclusive deals. But unlike Amazon, the Indian e-tailer won’t initially produce originals. It would license content from the likes of Walt Disney and Balaji Telefilms. The move will help Flipkart level the playing field with Amazon, which has doubled down on its entertainment offerings. India’s $500 million video-streaming market is estimated to grow 10-fold by 2023.



Visit us at: www.marketing360.in
Follow us on Facebook | Twitter

Source: https://bloom.bg/2GN93Rc (Bloomberg)

Social Media Credits: Bittu Goswami

TATA - Jaguar Land Rover unveils major electric car investment plans for UK

Tata Motors Company which is also owing Land Rover revealed it's big investment plans for the manufacturing of its new electric car models in UK.
The company will have a range of electric cars that will be built in Castle Bromwich plant in the region of West Midlands England. They are mainly co-locating to Midland for electric car production, electronic drive units and battery assembly in order to built a powerhouse of electrification. The future has demand for electric cars and the company is trying to make next generation cars with zero emissions. This step will help the company to offer customers electrified car options for all the new models in Jaguar and Land Rover from 2020. They are trying to bring car model that will be convenient for customers, affordable and charging of the car will be as easy as re-fuelling. The company's first new electric car that will be Jaguar's car flagship luxury saloon, the XJ.



Visit us at: www.marketing360.in

Source: http://bit.ly/2S6Jyil
Social Media Credits: Nisha

Helo chases creators to meet 100 million users target

Helo is a Chinese based startup ByteDance & is a vernacular social media platform. It is planning to double the user base in India up to 100 million by the year end. It has strategies like to chase content creators aggressively by trying to offer them a possible instant stardom & future a monetization. Helo is first launched in India last year June & is available in 13 countries for communities & expats of Indians. Helo is competing with Indian startup Sharechat. Helo is trying to call themselves a platform for Gully Boys of social media. Help is trying to offer free boast of traffic, staff support to people eligible creators & is also providing an opportunity to be part of Helo stars incubation program which will also try to help 100 creators to touch 1 million followers. Helo tries to give access to public in tier one & two towns to present their talent & then try to distribute content which creators who make larger section of audience whose activeness really matters. Helo is trying to say Indian's use the platform for an average of 30 minutes daily & 85% of their post are user generated content.



Visit us at: www.marketing360.in
Source: http://bit.ly/3266Pp1
Social media credits: Nisha

This father’s Day we would like to celebrate all the father’s who have been a hero to their daughters and a mentor to their sons.
We also take pride in celebrating all the mothers who have been strong and uncompromising single parents.

TikTok Vs Facebook

India is emerging as a key battleground for TikTok, Facebook in race to get to young users.
Citing Sensor Tower data, Economic Times reports the Chinese app, TikTok India garnered nearly 89 million downloads in India in the first quarter of 2019, significantly higher than Facebook’s 37 million. That took TikTok’s India user base to 200 million, which is two-thirds of Facebook’s. To be sure, Facebook remains the platform of choice for advertisers given its engagement and extensive desktop presence. But experts feel the Menlo Park-headquartered social network needs to lure young, first-time internet users in India given the China market is off-limits for it.



Visit us at: www.marketing360.in

Source: https://bit.ly/2LJfKZq (ETech.com)

Social Media Credits: Bittu Goswami

The often unsung heroes, who shape our lives by performing the simple act of going through the mundane, day and night. A million sacrifices, some acknowledged and others unacknowledged, we owe our lives to them. When we look back on life, they have always been there, through our success and failures, with a comforting hug or a nodding pat. Not just today, but every day is their day, because they deserve more. A toast to all the mother's out there.

Happy Mother's Day!

The 4th International Marketing Conference was organized by IBS Mumbai on 27th April, 2019 at Meluha the Fern - Powai, Hiranandani Powai, Mumbai. The theme of the conference was “Reimagining Marketing: Confluence of creativity and technology”. This theme was further divided into three subtopics, namely Ta**ra: Analytics, Yantra: Intelligent Technology, Mantra: Customer Intimacy.
The event was graced by the presence of various respected delegates from the marketing industry and academia. Mr. Carlton D’Silva (CEO & CCO of Hungama Digital Services, Mr. Vinay Srivatsava (Head New Business Division of Marico Campus Connections), Mr. Kiran Kalap (Co-founder & Managing Director of Chlorophyll Brand and Communications Consultancy) were the Keynote speaker, conference addresser, and guest of honour speaker respectively. The speech given by each of these speakers were in turn insightful, and gave a different perspective on the role of creativity in the digital era.
Prof. Y. K. Bhushan (Senior Advisor and Campus Head of IBS, Mumbai) set the stage for the event with his words. The welcome address given by Prof. Y. K Bhushan was knowledgeable, and spiked the anticipation of all those gathered to attend the conference.
Prof. Jagadish N Sheth has been playing a pivotal role in the International Marketing Conference, by endorsing the event in form of videos, which was then uploaded in all the social media platforms of the conference. The professor’s birthday was celebrated with cutting of cake, and followed by acceptance speech given by Jayant Shah, on behalf of Prof, Jagdish.
The guests were felicitated by honourable Prof. Y. K Bhushan, Senior Advisor and Campus Head of IBS Mumbai. The research papers were presented by various academicians from all over the country, which were bifurcated on the basis of the sub-themes of the conference, namely, Ta**ra: Analytics, Yantra: Intelligent Technology, Mantra: Customer Intimacy.
The closing ceremony was initiated with rapporteur’s session. Prof. Ganesh Mani, Prof. Juhi Ranjan, and Prof. Silpy Sarker Gupta informed the gathered, of the proceedings in the different tracks. The results of the research papers were then announced. The conference was wrapped up with the vote of thanks by the convener of the conference, Prof. Prakash Pandit.
**ra

Content Credits: Sridhar Venkateswaran
Picture Credits: ifOcus IBS Mumbai

YAdu Kul Bhushan Hemant Purandare Priyanka Mathur Dhingra Deepika Dabke Rita Rangnekar Swapna Tamhankar Amarjeet Patpatia Juhi Ranjan Madhu Iyengar Dimple Pandey Rachna Sharma Tania Sen
Anand Shringarpure