Atma

A single donation of ₹2,500. That’s where it started.

But when donors feel connected, see impact, and believe in the cause they don’t just give. They inspire others to give too.

One donor becomes many. That’s how movements are built.

And giving doesn’t stop at donations. Stay tuned, our next guide dives into the power of volunteering.

Ready to turn your everyday givers into champions? Explore the UDARTA Everyday Giving Field Guides, link in bio.

Every donor starts as a stranger.

But with the right journey they become your biggest champion.

Ready to turn your donors into champions?
Explore the UDARTA Everyday Giving Field Guides, packed with ready-to-use templates to build your fundraising strategy, step by step.

Link in bio

A generic appeal gets a donation. A personalised one builds an ambassador.

The difference? Recognising that Nidhi isn’t just a donor, she’s someone who’s been with you for a year, paying attention, staying invested.
When people feel seen, they don’t just give more. They bring others along.

Explore the UDARTA Everyday Giving Field Guides to build donor journeys with intention.

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A donor gave once. Two months have passed. Now what?

The next touchpoint matters more than you think. Are you re-engaging your donors or letting them drift?

Drop your approach in the comments

Most nonprofits send a receipt and move on.
The ones that don’t? They build something lasting.

Swipe through to see what the right move looks like and drop your answer in the comments before you get there.

Click on the link mentioned in the bio or scan the QR code below.

The wait is over!

Introducing the UDARTA: EG Field Guides — built on real data and insights to help NGOs overcome on-ground fundraising challenges and build stronger everyday giving practices. Explore the guide and start building your fundraising strategy from everyday givers. Click the link mentioned in the bio or scan the QR code.

Everyday givers are shaping the future of fundraising but most nonprofits still don’t fully see them, understand them, or build for them.

So we went deeper using real data from UDARTA: EG. This isn’t just insight. It’s something you can act on.

Big Reveal on 13th April 2026. Stay Tuned!

Over 90% of nonprofits know everyday giving matters but most NGOs struggle to make it work consistently

Because it’s often reactive, generic, and undervalues small donors.

What if everyday giving was built as a system, not treated as an afterthought?

We’re breaking it down with real insights from UDARTA:EG. Stay tuned!

An important update from Atma.

After 8 remarkable years, our current CEO Sneha Arora will be stepping down from her role, with her last day on 30th April 2026. Sneha joined Atma in 2018 and has been instrumental in shaping the organisation into what it is today - strengthening our Programmes, Fundraising, Brand, and People & Culture in ways that will endure well beyond her tenure. We are deeply grateful for her leadership, vision, and the care with which she has steered this transition.
We are delighted to share that Aishwarya Menon, our current Chief Programmes Officer, will be stepping into the role of CEO from 1st May 2026. Aishwarya has been a part of Atma’s journey since 2018 as well, serving in five distinct roles across the organisation. The Board has full confidence in her ability to lead Atma into its next chapter with purpose and integrity.

Simultaneously, Kavita Pandya, our current Lead Consultant - Programmes, will transition into the role of Chief Programmes Officer - placing Atma in the hands of a strong, capable leadership team at the CXO level. Sneha will continue to support the organisation as an Advisor on the Board.

We step into this transition from a position of strength, and with great excitement for what lies ahead for Atma and the critical cause of capacity building of NGOs in the sector.