UX Labs

What's brewing between Indigo Consulting and Tata Global Beverages? Read all about it here...

Indigo Consulting Mumbai tasked with revamping Tata Global Beverages corporate website Indigo Consulting India has been chosen to work with Tata Global Beverages, a US $1.4 billion company that unites the beverage interests of the Tata Group under one umbrella. Tata Global Beverages is the world's second largest tea company with growing interests in coffee and water, with brand presen…

Kudos to team Thmbstrk for bagging two awards at the Smarties India Awards last night!

Our work for the Asian Paints' Mobile Site and World Health Organization (WHO) India's Donate Your Caller Tune Campaign are jury favourites yet again, this time at the Mobile Marketing Association's .

An insight into what made the ALS such a viral hit!

Read all about it here...

The ALS #icebucketchallenge and the formula for virality Unless you’ve been living under a rock for the last few weeks, you know what’s been happening under the bucket. Along with ice and water

"The idea is to see which types of creative are working best."

Instagram Rolls Out Deeper Analytics for Advertisers Instagram's ad program is maturing with new metrics that tell marketers how their campaigns are doing.

Check out how sensory technology was used to give debutant directors a real-time review of their films...

Feel The Reel Experience | Digital Buzz Blog If you weren’t in Cannes this year or just didn’t get a chance to make it to the Saatchi & Saatchi New Directors Showcase, then you missed out on a pretty cool experience, and that’s not just because there was some great film shown, but because the audience became the experiment in 2014.

Celebrating 68 years of freedom.

Happy Independence Day!

All the more reason to swipe right!

Check out how Rosie Animal Adoption made use of the popular dating app to connect dogs with potential future owners...

Tinderadoption: Adopt Animals Via Tinder | Digital Buzz Blog This isn’t the first and it won’t be the last Tinder hack to try and leverage the popularity of the app. Rosie Animal Adoption in Montreal is trying a new way to connect dogs with potential future owners through the natural swipe connection UI of Tinder by setting up profiles for dogs that are up fo…

After fourteen years of untiring service and dedication to our family, the bittersweet day came when we had to bid farewell to our trusted finance manager, Shettyji!

The end of an era In a time when what’s trending today is forgotten tomorrow, the one constant at the headquarters has been Mr. Narayan Shetty, fondly known as Shettyji – one of the first few members of the Indigo family.

The key takeaway from Adobe latest ad: know where your audience is hanging out online!

Check it out here...

Adobe: Woo Woo Social Campaign | Digital Buzz Blog Adobe Marketing Cloud has released is latest online ad poking a little fun at marketers that fail to really understand where their audiences are hanging out online… And of course, Adobe can help. It’s in similar vein to one of their previous online ads for the Marketing Cloud called ‘Adobe Click Bab…

"A ‘buy now’ button may create short-term sales, but will never build a longstanding customer base or brand love."

What’s wrong with Facebook’s Buy Now approach?Digital Market Asia | Digital Market Asia Digital Market Asia (DMA) covers the top digital media news, planning and strategy on topics like Facebook, YouTube, Gmail, Twitter, Amazon, Pinterest and More.

A simulated dating-site to find your perfect car!

Check out how Volkswagen re-engineered the online car shopping experience for users through their new website...

Volkswagen: Introducing The New VW.com Site | Digital Buzz Blog Ok so it’s not exactly brand new, but you’ve probably not seen the video for the new VW.com site. Volkswagen has rethought the entire online car shopping process and built the new vw.com with inspiration from dating sites. With the vision that finding the perfect car shouldn’t be as hard as finding…

Indigo Consulting ropes in Harshad Hardikar as COO Agency investing in e-commerce and CRM capabilities; hires Rimjhim Ray as AVP, strategy and client services, and Hanisha Vaswani, as business head, Delhi