19/08/2026
I spent Rs 2,000 on a tub of popcorn at the movies last week and I dont know how to feel about it"India's consumption is through the roof.
And we are all guilty."But here is the thing nobody talks about.""When I was earning Rs 40,000 a month — I felt richer than i feel now earning significantly more"Not because I am bad with money."
Because lifestyle grew with every raise.""The restaurant got fancier.""The skincare routine became a 7-step thing.""Every earnings jump — the spending jumped with it.""This is called lifestyle inflation.""And i am sure a lot of you are experiencing thjsOn screen-"Earning more. Feeling poorer.
Anyone else?
India spent $2.53 trillion on consumption this year.""We are one of the fastest growing consumption markets in the world."
Mumbai rent up 40% in 3 years.Blinkit orders at record highSay-"We are on a consumption treadmill."
Running faster every year.""And somehow always feeling like it is not enough. "The problem is not the spending. It is the order."
Here is what I changed.
Before the brunch, before the shopping orders,"My investments leave my account the day salary hits.""Automatically. I do not see it. I do not miss it.""And then — whatever is left?""Consumed - Fully guilt free."
the people who build wealth ,just changed the order of things & That is the whole secret." You can even Invest in a consumption fund or an innovation fund to benefit from your own consumption.
