dhybrid

Theorem is a rare menswear brand that embodies many concepts and nails them collectively and individual: contemporary fashion that appeals to both the local and global urban man.

Sustainability that is inclusive of repurposing fabrics, recyclable packaging and environmentally-friendly textiles. Technical details that look at concepts like a bomber-backpack hybrid and reversible jackets. All of this without compromising on good-looking clothes that are stylish as they are extremely wearable.

Shop Theorem () now on d’hybrid.

Get smooth, smell great.

Shop Bombay Shaving Company () now on d’hybrid.

Better late than never.

There are standard grooming practices and then there’s treating yourself to a daily luxe experience from the confines of your bathroom. We’re in favour of the latter.

Shop Truefitt & Hill () now on d’hybrid.

An advocate of tailoring that goes beyond the solids and stripes, there’s no limits to Abhishek Tibrewal’s creations. With Abkasa, he’s got you covered—from Wall Street to Miami Vice, a hard-to-forget portfolio for menswear.

Who would have thunk of embroidered parrots on shirts and two-tone suede blazers to amp up contemporary fashion out of the most basic silhouettes, and he does it so well that it sells. For Indian wear that does not shout ethnicity and straight-fit denims that convert into bell bottoms with a button adjustment, Tibrewal hits the sweet spot every time.

Classic silhouettes with bold prints that spell out fine craftsmanship– simplicity of this kind always makes room for stylistic flair.

Shop Abkasa () now on d’hybrid.

Proof that an effective grooming regime doesn't have to empty your bank account.

Shop UrbanMooch (.official) now on d’hybrid.

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You don’t have to wait anymore.

You work hard and play harder- so you need products that can actually keep up with you. In such circumstances, Truefitt & Hill is one of those rare gems you hold on to because its value only goes up.

Shop Truefitt & Hill () now on d’hybrid.

The best perfumes will help you smell like you, only better. And with only a hundred of these in the world, you’re already one of the chosen ones.

Shop Sillage () now on d’hybrid.

When Abhishek Paatni () first hit the scene, athleisure dressing was reserved for hip-hop stars and utility wear was the dress code for the army. Today, functionality orbits in menswear, but he saw it coming in 2013 with NoughtOne ()

Paatni’s creations are eccentric with technical details, what seemingly looks like an average Joe’s jacket, comes with an integrated backpack—and if you look closely, features serious embroidery developed in-house. Is it a well-tailored jogger or is it a trouser with jogger-like hem? Either way, we’re wearing ‘em to the ground for the win.

Meet the benchmark for utility wear—a lifestyle in itself.

Shop NoughtOne () now on d’hybrid.