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By Aaryan Kulkarni

From Selling Pens For Rs 3 To Building A Company With Rs. 1,000 Cr Turnover: Jatin Ahuja’s Story
April 29, 2020
-Eva R Sachdeva

Jatin Ahuja’s Big Boy Toyz Ltd (BBT) which started by selling pens for just Rs. 3 is now a business of selling luxury cars with a turnover of Rs. 1,000 crores! How does he make it possible? By setting out a 20% upfront payment, a buyback guarantee is arranged through which the company pays 60 to 80 percent of the car’s value.

Ahuja’s luck changed forever when he retracted a Mercedes from the dumps in Mumbai, refurbished it and sold it for a profit of Rs. 25 lakhs! Further, he purchased 1200 Vodafone sims starting with the 9999 series, sold them and earned Rs. 24 lakhs! His first car venture was Magus Cars which helped him in selling imported cars in India. The Rs. 2 crore helped him substantially and he finally launched BBT in 2009!

How Has BBT’s Turnover Been Over The Years?

In its first year, BBT had a turnover of Rs. 6 crores.

By 2016, the company managed to sell 30 cars a month! This helped them in crossing the Rs. 100 crore turnover landmark. Through his journey in the last 11 year, he has always aspired to be an inspiration for his daughter. This is what has kept him going. The company is based out of Gurgaon and has sold cars to Indian cricketers Rohit Sharma and Virat Kohli.

At a time when the Indian automobile industry did not believe in importing cars from abroad, his leap of faith helped him in establishing a Rs. 1000 crores company. Ahuja has never made one single cold call and has had all his customers call the company to buy luxury cars.

BBT stands at having 20 professional mechanics and will be employing 30 more shortly. His showroom in Gurgaon stands at 36,000 sq feet with imported cars from different countries all under the same roof.

What Are BBT’s Future Plans?

With a current market share of 3 per cent, BBT hopes to secure 30 percent of the market shortly. All imported cars are sold at a fixed price and only sells branded cars to the Indian market. A milestone will be achieved once Ahuja manages to reach foreign markets, as planned, in the next 2 years as well.

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