03/10/2018
IELTS GENERAL TRAINING ESSAY (SEPTEMBER 29)
Some people think that TV advertisements serve a useful function for TV viewers and others don’t agree. What is your opinion?
One school of thought asserts that television endorsements are beneficial for an audience while the other school of thought thinks otherwise. I believe advertisements are important for the viewers, but it primarily depends upon the purpose and credibility of the matter being telecasted. This essay will elucidate how advertisement constituting significant and authentic information plays a crucial role among people while its countertype is a mere wastage, in the subsequent paragraphs.
On the one hand, advertisements that are in public interest and do not spread misleading ideas and dubious expectations among the viewers are of paramount importance. This can be understood by their inspirational and educative content. Mostly, such endorsements are projected to make people aware of various crucial events. As evidenced in the case of the World Health Organization initiated Make India Polio Free campaign, an extensive bulletin was launched especially to target the vast population of rural India. Timely advertisements regarding the vaccination used to be shown on television, which brought a lot of positive change. From this point of view, the importance of television advertisements cannot be overlooked.
On the other hand, there are certain endorsements, the prime aim of which is to earn profit through reckless consumerism by misguiding people. In other words, they appear highly attractive and alluring; however, they are delusional and far from what they promise. This gravitates audience towards buying things which they do not even require. Take the case of commercials that project certain cosmetics that guarantee fairness. They not only portray a superficial mindset towards the physical appearance of people but also turn out to be irrational when expectations are not met. As a matter of fact, in such cases, advertisements of this nature are redundant.
The above discussion clarifies while the television promotion related to critical happenings is essential, the one which projects misleading facts and figures is unnecessary. It is hoped that viewers make their choices wisely and make rational decisions based on their exposure.