Udaan DIYgital

Shubh Dipawali🌟✨💥

दीपावल्याः सहस्रदीपाः भवतः जीवनं सुखेन,
सन्तोषेण, शान्त्या आरोग्येण च प्रकाशयन्तु।

Happy Teacher's Day 📚💡✨

Today, we celebrate the incredible role teachers play in shaping minds, guiding futures and inspiring dreams.

As a teacher myself, I’ve always believed in the power of education to transform not only individuals but entire communities. My joy comes from seeing my students happy in their professional and personal lives. 😊

Over the years, teaching has been more than just a profession for me. It has been a journey of constant learning, growth, and connection.

To all the teachers, thank you for your dedication, resilience, and passion. 🙏

Let us continue making a positive impact on the lives of those we teach, helping them become not just successful professionals, but also compassionate individuals.

Happy and Grateful to be a teacher !!!

Honoured and Grateful! 🙏

On the 18th Foundation Day of Jaipuria Institute of Management, Jaipur, I was deeply honoured to be felicitated for completing 10 years of dedicated service at Jaipuria. It’s been a privilege to be part of such a wonderful institution and to contribute towards the growth and success of my students. 🎉

For me, students are everything. I am very happy today, because my students are happy. As a teacher, nothing makes me happier than witnessing their growth and achievements in their professional careers. ☺🤗

At this juncture, I would like to express my heartfelt thanks to Shri Sharad Jaipuria Sir, Chairman, Shri Shreevats Jaipuria Sir, Vice Chairman, Jaipuria for giving me an opportunity to work with this esteemed institution.

I would also like to thank Shri JD Singh, PhD in Marketing Sir, Dr rizwan musanna Sir, Dr. Dheeraj Misra Sir and Dr Kavita Pathak Ma'am, for their trust and confidence in my selection.

I would like to thank Dr Prabhat Pankaj Sir for honouring me on this momentous occasion of 18th Founders' Day at Jaipuria Institute of Management, Jaipur.

I would also like to thank CA. Jatin Srivastava for introducing me to Jaipuria and encouraging me to apply.

Thanks a lot for this recognition and for the continuous support and encouragement. Looking forward to many more years of collaboration and achievement at Jaipuria! 🚀

On Republic Day, let’s appreciate our freedom, remember the values of democracy, and celebrate the togetherness that makes our nation great.

Have a happy Republic Day.

भास्करस्य यथा तेजो मकरस्थस्य वर्धते ।
तथैव भवतां तेजो वर्धतामिति कामये ॥

जैसे मकरराशी में सूर्य का तेज बढता है,
उसी तरह आपके स्वास्थ्य और समृद्धि की हम कामना करते हैं।

Just like the sun rises (brighter and longer days) in Makara Rashi,
the same way we wish you health and prosperity!

Happy Makar Sankranti 2024 !!!

🏆 Excited to share that I've been recognized as a Top Voice on LinkedIn!

LinkedIn has recognized me as one of the most engaged, prolific and thoughtful contributors in the domain of Marketing and Digital Marketing.

LinkedIn Top Voice Badge is also going to help us in our contribution towards one of the key pillars of AACSB Accreditation - Thought leadership, engagement and societal impact.

This blue LinkedIn Top Voice badge features a global group of experts on LinkedIn covering a range of topics across the professional world, helping members uncover valuable knowledge relevant to them.

Thank you to everyone who has engaged with my content and supported me on this journey. I'm looking forward to continuing the conversation and sharing more insights with you all. 😊🤗

Happy to share that a research paper co-authored by me has been accepted for publication in the esteemed International Journal of Electronic Marketing and Retailing, ABDC-rated "C" Scopus (Q3, Subject Domain - Business, Management, and Accounting) Indexed Journal! 📝🔍

The paper titled "Venturing into Metaverse - The Future of Marketing! A Qualitative Study Understanding Consumer Adoption of Metaverse in A Digital World," delves into the fascinating realm of the metaverse and its impact on consumer behaviour in our increasingly digital world. 🌐

I want to extend my heartfelt gratitude to my co-authors for their invaluable contributions and to the journal's editorial team for recognizing the significance of our work. 🙏

सूर्य संवेदना पुष्पे, दीप्ति कारुण्यगंधने।
लब्ध्वा शुभं नववर्षेऽस्मिन कुर्यात्सर्वस्य मंगलम्॥

जिस तरह सूर्य प्रकाश देता है, संवेदना करुणा को जन्म देती है, पुष्प सदैव महकता रहता है, उसी तरह आने वाला हमारा यह नूतन वर्ष आपके लिए हर दिन, हर पल के लिए मंगलमय हो। नववर्ष की हार्दिक शुभकामनायें! 💐💐💐

As the sun gives light, the sensation gives birth to compassion, and the flowers always spread their fragrance. The same way, may our new year be a pleasant one for you every day, every moment.

Happy New Year 2024

Happy Dussehra🌷🌷🌷

May Lord Rama always keep showering his blessings upon you.

Amul is again at their creative best, by sharing one-of-its-kind topical on Elon Musk’s acquisition of the micro-blogging site Twitter for $44 billion. Amul’s topical read, “Yeh cheez badi hai Musk, Musk!”.

The topical refers to the popular Bollywood song, “Ye cheez badi hai mast, mast” from Film 'Mohra'.

“Share it, don’t have it Elon!”

Recently Ogilvy Experience and Sitecore did a survey across the globe to better understand the customers' loyalty needs and expectations. The survey gave an insight that consumers continue to expect customised, personalised, immersive and connected experiences across the entire consumer journey.

Consumers look out for rational as well as emotional benefit for being loyal to the brand. So, rational motivators like high quality products, discounts, rebates and promotional offers are preferred; while emotional elements like their loyalty program, customer service delivery and privacy protection measures are also valued.

Please check out this article by Namit Singh Sengar to know more...

Unconventional loyalty programs meet consumer needs - ET BrandEquity Consumers want to be recognised and treated as loyal customers across brand interactions. Brands must consider consumer behaviours, mindsets, engageme..

'Marketing to Millennials'
This is the big question faced by the Marketers today, as Millennials have the great buying power, are tech savvy, also use a lot of digital devices. In this scenario, how do you market your products and services to them? That is the real challenge for the marketer.

As you already know, Millennials are the individuals born between 1981 and 1996. They happen to be the first Digital-Native generation. That's why you need to have the right strategies to target them. These strategies may be well understood by this insightful article by Seema Poptani.

Strategies for marketing to millennials - ET BrandEquity Brand marketing to millennials based on the above precepts could help companies to future-proof their products and services. By connecting with millen..