17/08/2026
In today's competitive business environment, effective B2B marketing requires strategic thinking, strong customer relationships, and data-driven decision-making. Strengthen your expertise with IIM Calcutta's Executive Education programme designed for professionals looking to enhance their marketing capabilities.
Key Highlights
• B2B customer buying behaviour and value creation
• Strategic account and relationship management
• Pricing and channel strategies for B2B markets
• Sales and marketing alignment for business growth
• Digital transformation in B2B marketing
• Real-world business insights from experienced faculty
Build practical skills to create impactful marketing strategies and drive sustainable business growth.
Dates: October 05 - 09 , 2026
Programme Directors: Prof. Ritu Mehta & Prof. Prashant Mishra
Programme Venue: MDC, IIM Calcutta
For Programme Brochure or any MDP-related queries, please contact: [email protected]
Our Annual MDP Programme Calendar can be accessed at https://www.iimcal.ac.in/mdp/mdp-calendar