MarC - Marketing Club of IIM Calcutta

“Doing business without advertising is like winking at the dark. You know what you are doing, but nobody else does.” – Stuart Britt.

Advertising plays a critical role in the business world by enabling sellers to effectively compete with one another for buyers' attention. But sometimes, despite conceptualizing the best-featured offering, the marketing and advertising efforts just do not translate into sales and success.

7 Lakes Fest - IIM Calcutta, in collaboration with MarC (Marketing Club of IIM Calcutta), presents to you AdSense where you will get an opportunity to analyze such fallacies and apply your knowledge and understanding to reform the strategies by applying the right on-ground ex*****on marketing concepts.

Unleash your marketing acumen and show your enthusiasm by registering at https://dare2compete.com/o/adsense-7-lakes-fest-iim-calcutta-indian-institute-of-management-iim-calcutta-139190

Registration deadline: 17th December 2020 EOD (23.59.59 hours)

Round 1, i.e., the Online quiz round, will be held on 18/12/2020 from 21:30 to 22:00

Cash prizes worth INR 50,000 are up for grabs!

Dear JOKARS,

Like every other year, the Marketing Group of IIM Calcutta launches the Annual Strategic Marketing Workshop 2020 in collaboration with IIM Calcutta Alumni, Chennai Chapter. Because of the COVID situation, the workshop would be conducted online this year.

The Part-I of the "Annual Strategic Marketing Workshop" would be held on 30th September, 6:00 PM to 7:15 PM.

Title: "Ironsmith vs Goldsmith: Moving from Mass to Precision Marketing"
Speaker: Mr. Sanjay Singh
Procter&Gamble Vice President, Asia Pacific, India, Middle East, Africa (AMA) Chief Information Officer

The session is open to students from MBA I and II, MBAEX, VLMP, PGDBA, and DP.

Hello PGP1s! 😃

Take a short break to put on your marketer’s hat.
Boast your marketing acumen to your fellow Jokars!
Owning the title of " Marketing God of Joka" ....especially on that CV 😎😎 and bragging rights for the rest of the year 😉

No preparation required 😇
Drop in on the zoom call at 3PM sharp on September 5th 📣📣📣📣
We know you are tight on schedules. So it will be a short interesting 30 min quiz.

We hope you are enjoying your journey to become the First Marketing Seal of India.
We are glad to tell you that we bring you the opportunity to interact with our esteemed alum Mr. Shiv Tiwary (CMO, Reliance Nippon Life Insurance) as part of MARKOS.
We hereby invite you all to interact with the speaker and hear from him about the “Effect of COVID 19 on Marketing in Finance Sector”. The session details are as follows:
Date: August 22nd, 2020
Time: 7:30 pm to 8:30 pm
Link to attend the webinar: https://nitie.webex.com/nitie/onstage/g.php?MTID=ed29c1d217f8e19f16da567d8b60d1bb2

Greetings from MarC!!

Do you want to uncover consumer trends, know more about FMCG merchandising, and learn the retail sector's realities in Covid-19 times? If these thoughts have been in your mind, tune in to the webinar by the industry expert Mr. Gaurav Singh Pundir.

Date: 23rd August
Time: 12noon

Zoom link: https://us02web.zoom.us/j/84739351776?pwd=dzRObmNhK3JOWFM3UTdQeXpXUjNHQT09
Passcode: 5xeGCQ

Nine must-have traits to become a successful Brand Manager- by Sameer Srivastava (MBAEX'21- IIM Calcutta)

Greetings from MarC!😃

MarC- The Marketing club of IIM Calcutta is delighted to have one of the eminent KNUTS speakers, Shivaji Dasgupta as our lecturer for this webinar.

Shivaji is the Founder of Inexgro Brand Advisory in the business of Consulting, Training and Writing. After embarking on his entrepreneurial journey, he had a stellar 19-year career with WPP companies including JWT, Rediffusion and finally with Contract Advertising India as EVP and Head of Delhi Operations.

Webinar Topic:
Vi**ra for Customer Journeys
– Building a business through inspiring and ownable experiences at every touchpoint

Date: 9th August 2020, Sunday

Time: 12 Noon

Join Zoom Meeting
https://us02web.zoom.us/j/84165629588?pwd=T3A4Q1djUytIbUc5Lzd3SHZVUml1Zz09

'Markos' is India's first mega marketing fest organized by the premier business schools of the country.

The 3-week long fest has an array of events designed to inspire and teach Marketing to the future managers while on the quest to identify the country's best marketeer, 'The Marketing Seal of India.'

Get ready to battle it out with the sharpest minds of the country!

Register now: https://d2c.pw/K4CVb7

'Markos' is India's first mega marketing fest organized by the premier business schools of the country. The 3-week long fest has an array of events designed to inspire and teach Marketing to the future managers while on the quest to identify the country's best marketeer, 'The Marketing Seal of India'. Get ready to battle it out with the sharpest minds of the country! Register now: *link in bio And follow @markos.compete #marc #iim#iimcalcutta #iima #iimb #iimk #iimi #iims #xlri #fms #mba #iimr #sjsom #dmsiitd td# marketing #bschool #nmims #iitkgp #vjsom #iimamritsar #nitie

Something big is coming up soon!! Guess what!

Hello Everyone!

MarC- Marketing Club of IIM Calcutta, is organizing a webinar with Manish Dureja, MD and CEO Intermiles (formerly JetPrivilege).
We're compiling a list of questions to be addressed in the webinar, please give us your suggestions on the same in the following link:
https://forms.gle/6x1aasJAsjDBp95N7

Topic: Consumer Loyalty: A Brand’s Success Barometer
Date: 25th July 2020, Saturday
Time: 4:00 PM
Link to the webinar:
https://us02web.zoom.us/j/85162577283?pwd=NUpKNVRBZVhDQkx0Nkk3VFIzWkE0Zz09
Meeting ID: 851 6257 7283
Password: 3ZBFCR

Hello Everyone!

MarC- Marketing Club of IIM Calcutta, is organizing a webinar with Manish Dureja, MD and CEO Intermiles (formerly JetPrivilege).

Manish comes with over two decades of experience in the aviation, rewards & loyalty industry. JetPrivilege was established as India’s leading Loyalty and rewards management company. Manish has successfully led the brand onto a new, independent journey post the closure of Jet Airways in 2019.

In this webinar, Manish would talk about
-The realities of loyalty programs in India
-Keeping consumers loyal in today’s times
-Different types of Customer Engagement strategies
-How Intermiles has innovated with the closure of Jet Airways.

He will be more than happy to take questions about aviation industry and loyalty programs

Topic: Consumer Loyalty: A Brand’s Success Barometer
Date: 25th July 2020, Saturday
Time: 4:00 PM

Link to the webinar: https://us02web.zoom.us/j/85162577283?pwd=NUpKNVRBZVhDQkx0Nkk3VFIzWkE0Zz09
Meeting ID: 851 6257 7283
Password: 3ZBFCR

Kudos to these mentions, standing best in specifics of Mandi ‘19 🤩😇