Praxis Business School

"Still, Axe is maintaining some frivolity, including with a new World Cup campaign that involves a costume contest on TikTok where winners will receive tickets to the soccer event."

How Axe’s marketing is changing as Gen Z guys grow more sophisticated Head of Axe U.S. Dolores Assalini talks about how the Unilever-owned body spray brand is growing up with its customers through new products and campaigns.

We successfully hosted the Start-up Clinic & Pitch Competition 2026 on April 18 at Praxis Business School—an inspiring platform where ideas met opportunity and innovation truly came alive.

From an insightful panel on “From Idea to Investment” to an electrifying pitch competition, the event brought together passionate founders, mentors, and industry leaders to shape the future of entrepreneurship.

We are proud to have State Bank of India as our Prime Sponsor, whose continued commitment to innovation empowers countless startups across the nation. We also extend our sincere thanks to our Co-Prime Sponsor UCO Bank - A Government of India Owned Public Sector Bank for their valuable support.

We were honored to host an exceptional lineup of speakers:
Dr. Arijit Bhattacharyya, Dr. Arnab Basu, Dr.Mahuya Hom Choudhury, M. K. Soni, Rajneesh Kumar, and Sitanath Mukhopadhyay.

And an outstanding jury panel:
Arun Kumar Mukherjee, GAUTAM MUKHOPADHYAY, RAJAT Prusty & Biplab Jana.

A special acknowledgment to our esteemed partners:
CALCUTTA MANAGEMENT ASSOCIATION – Knowledge Partner
Wadhwani Foundation – Skill Partner
coinnovateventures – Business Accelerator Partner
WLS – Ecosystem Partner
virtualinfocom – Technology Partner
Friends FM 91.9 – Radio Partner
Reason Analytics Softech Pvt. Ltd. – Industry Partner

We also extend our appreciation to our leadership and organizing team:
Prof. Charanpreet Singh & Ina Bose.

Grateful to all our speakers, jury members, participants, and partners for making this event a success and for fostering a vibrant startup ecosystem.

On this World Book Day, Praxis celebrates the stories that shape our students beyond the classroom. 📚✨ Through these five powerful reads, one of our students reflects on love that transcends time, identities that evolve, and resilience that rises even in the face of adversity: A Thousand Splendid Suns – A deeply moving story of friendship, sacrifice, and survival amidst the turmoil of Taliban war. The Song of Achilles – A hauntingly beautiful tale of love and destiny set against the backdrop of Trojan war and Greek mythology. The Color Purple – A powerful story of pain, resilience, and self-discovery through the voice of an oppressed woman. Call Me By Your Name – A tender and evocative exploration of first love, longing, and fleeting moments. Ovid’s Metamorphoses – A timeless collection of myths woven together by the theme of transformation and change. From mythology to modern narratives, these choices reveal how literature continues to inspire, challenge, and transform the way our students see the world because sometimes, the most important lessons aren’t taught—they’re felt between the pages. 💫 #worldbookday2026 #praxisunplugged #literature #powerofstories

"As monetisation evolves and regional expansion deepens, success will hinge on on engagement, storytelling and the ability to retain users."

brandequity.economictimes.indiatimes.com

Praxis Business School is pleased to announce applications for the Data Science and Business Analytics Internship Program 2026.

Gain practical exposure to real-world business challenges and strengthen your analytical capabilities under expert mentorship.

Apply by 4 May 2026
[email protected]

"India is transitioning toward cleaner energy, which is expected to account for 50% of the power mix by 2030. This shift is driving a sharp focus on building and expanding high-capacity transmission corridors as a national priority."

Beyond solar and wind: This Rs 1.4 lakh crore grid opportunity is the real story – 3 stocks to watch As India targets 50% clean energy by 2030, a ₹1.4 lakh crore HVDC opportunity is emerging. Few players are quietly positioning across the value chain—can they convert this policy push into earnings growth?

EDGE 2026 brought together diverse perspectives to explore what Reimagining Management in the Digital Era truly means today.
It was a day filled with insightful discussions, meaningful exchanges, and forward-looking ideas from both academia and industry.
We sincerely thank everyone who participated and contributed to making the conference a success.
A special note of gratitude to our keynote speakers — Prof. Alok Kumar Rai and Abheek Barua — for their valuable perspectives.
We also extend our heartfelt thanks to our Track Chairs for their guidance and contribution:

AI & Analytics
Bodhibrata Nag
Indranil Mitra

Economics & ESG
Debashis Mazumdar
Binoy Krishna Choudhury

Finance & FinTech
Arindam Das
Anupam Mitra

HR & Future of Work
Manodip Ray Chaudhuri
Alok John

Digital Marketing & Consumer Insights
Ramendra Singh
Jalaluddin Mondal

Sharing a few glimpses from the event.
Swipe to view the highlights

"But while many organizations embrace the concept, defining what it truly looks like—and measuring it in a meaningful way—remains a challenge. Without clear benchmarks, psychological safety can become more of an aspiration than an operational reality."

Here's How 19 HR Leaders Define Psychological Safety In The Workplace It starts with leaders who build a safe environment by modeling these behaviors, encouraging diverse perspectives

"The development of the Claude Mythos model by Anthropic has led to crisis meetings, after it found vulnerabilities in every major operating system and browser."

Claude Mythos: Finance ministers and top bankers raise serious concerns about AI model Experts say Mythos potentially has an unprecedented ability to identify and exploit cyber-security weaknesses.