23/09/2026
CTA Check
I have built 20+ websites.
A visitor can understand your offer and still do nothing.
The next step may be unclear.
Run this 4-step CTA check.
Find every button on the page.
Write down what each button says.
Ask what happens after each click.
Remove buttons that compete with the main action.
Your visitor should not have to guess.
One limitation:
Changing button text will not fix a weak offer.
The action must have a reason behind it.
This check is included in my Website Conversion Checklist.