19/02/2024
Dr. Lee Wright, a faculty member from the LJMU, UK, visited ISCA to evaluate the students' performance in their First Semester Modules. Following the assessment, she conducted a half-day workshop titled "Communicating Identity" with BA (Hons) and MA Communication Design students. The workshop aimed to encourage the students to rethink, redesign, and represent well-established brands that have a significant presence in the minds and homes of Indians.
The students were divided into groups, each assigned a specific brand's tagline displayed on their tables. Acting as clients seeking a redesign, they were tasked with approaching the project from a fresh perspective. Brands such as Lotus Herbals, Biba, Amul, and Baaya were featured, with thematic elements reflecting the essence of each brand. For example, tables representing herbal/cosmetic brands featured textured leaves from nature, Amul's table showcased various vegetables representing the taste of India, Biba's table displayed textiles with diverse textures, and Baaya's table included barks and logs of wood reflecting its focus on home accessories.
The students were instructed to create rough sketches of the materials on their tables, incorporating light and shading techniques on A4 sheets. Additionally, they captured other items on the table from different perspectives using their mobile cameras. Following this, they were asked to utilize Photoshop to combine, edit, and explore packaging possibilities.
The finalized designs were printed and meticulously applied to Package. The entire output was achieved within a short span, and each student proudly showcased their packaging for their respective brand alloted on a table, providing explanations for their design choices. The day was not only filled with valuable learning experiences but also proved to be a highly memorable one for all participants.
