VGSoM Development Society

VGSoM Development Society DevSoc is a club dedicated to student development through peer learning programs, mentorship program

Marketing MyopiaThe term marketing myopia was introduced by late Harvard Business School's marketing professor Theodore ...
26/11/2021

Marketing Myopia

The term marketing myopia was introduced by late Harvard Business School's marketing professor Theodore Levitt in 1960. According to Deighton, Levitt's thesis that firms are overly focused on creating their product and don't allocate sufficient time understanding what customers need or want is at the "heart of the piece." As a result, he encouraged executives to shift their focus from manufacturing to customer. "People don't want a quarter-inch drill," Levitt used to tell his students. "They're looking for a quarter-inch hole!"

It is impossible to predict when a company will grow. The business environment, like a business, is constantly evolving. Businesses that fail to assess their capabilities, competitors' capabilities, client demands, and shifting trends are prone to self-deception.
Customers' requirements are frequently treated like a stepchild by businesses, who treat their product as if it were their own child. As a result, they devote most of their resources to developing their product, leaving little or no help for research and marketing. This has the unintended consequence of making the stepchild the Cinderella of the story.

Prominent causes of marketing myopia are:

• Companies' belief that they are invincible in the market leads them to make incorrect assumptions that anything they manufacture will sell. Because they are either the lead producer or the only manufacturer in the market, they focus solely on their sales methods rather than creating relationships with clients.

• One of the primary reasons is that companies fail to address client needs as part of their marketing plan. They grow so self-assured that they cease asking their clients if they want or don't want our product. As a result, anytime a rival joins the market, the gap between the customer's requirements and the company's offering widens. People abandon the myopic marketing brand.

• When a corporation is the only producer in a market with no competitors, it believes that things will remain the same indefinitely and always be at the top. They become lethargic due to their delusory thinking, and they stop investing in research and development to improve. Finally, a competitor with unique features enters the market and captures the entire market share.

• Technology not only presents us with new things; it also affects our lifestyle by making us more leisurely as a result of those products and services. When marketers fail to consider their clients' changing lifestyles, their product becomes outmoded and no longer meet their needs. Customers will not purchase a product that does not suit their needs.

Some famous examples of marketing myopia are:

· Then world's biggest mobile-manufacturer losing its customers to the Android ecosystem
· Leading camera-maker did not adopt digital camera technology
· Another big QWERT-keyboard-based mobile manufacturer could not grasp its lead in the market when smartphone adoption was rising

So, how can companies avoid marketing myopia?

• By developing customer-centric initiatives
• Customers' needs and wants should be considered
• The company's product should be able to offer value to the customer's life by resolving their difficulties
• It is necessary to adopt new ideas and practices

MoSCoW way of thinkingWhen manufacturing and delivering products, successful businesses consider the needs and prioritie...
23/11/2021

MoSCoW way of thinking

When manufacturing and delivering products, successful businesses consider the needs and priorities of their consumers. Businesses that recognize and prioritize requirements based on their relevance and ex*****on sequence do even better. After the company has created a list of priorities and needs, the following step is to put them in the order they must be completed. One such approach for prioritizing needs is the MoSCoW method.

MoSCoW prioritization, also known as the MoSCoW approach or MoSCoW analysis, is a prominent requirement management prioritization strategy. MoSCoW stands for four types of initiatives: must-have, should-have, could-have, won't-have, or won't have right now. Some businesses interpret the "W" in MoSCoW to imply "wish."

MoSCoW is frequently used in conjunction with timeboxing. Timeboxing is a project management strategy in which a time constraint is set to focus attention on the most critical needs. While all requirements are equally vital, they are prioritized to deliver the best and most immediate business advantages as quickly as possible. The development team will make every effort to meet all of the Must, Should, and Could need, but the Should and Could requirements will be the first to go if the delivery timeframe is tight. Let us understand each of them clearly

1. Must Have Initiatives

As the name suggests, this category consists of initiatives that are "musts" for your team. They represent non-negotiable needs for the project, product, or release in question. If the product won't work without an initiative, or the release becomes useless without it, the initiative is most likely a "must-have."

2. Should Have Initiatives

Should-have initiatives are just a step below must-haves. They are essential to the product, project, or release, but they are not vital. If left out, the product or project still functions. However, the initiatives may add significant value. "Should-have" initiatives are different from "must-have" initiatives in that they can get scheduled for a future release without impacting the current one.

3. Could-have Initiatives

Another way of describing "could-have" initiatives is nice-to-haves. "Could-have" initiatives are not necessary to the core function of the product. However, compared with "should-have" initiatives, they have a much smaller impact on the outcome if left out. So, initiatives placed in the "could-have" category are often the first to be deprioritized if a project in the "should-have" or "must-have" class ends up more extensive than expected.

4. Will not have

One benefit of the MoSCoW method is that it places several initiatives in the "will-not-have" category. The category can manage expectations about what the team will not include in a specific release (or another timeframe you're prioritizing). If initiatives are in this category, the team knows they are not a priority in this particular time frame. Some initiatives in the "will-not-have" group will be prioritized in the future, while others are not likely to happen. Some teams decide to differentiate between those by creating a subcategory within this group.

Conclusion

Using the MoSCoW approach to keep a team focused is also a very effective way to do it. Prioritizing the most vital activities allows the primary portions of a project to be done fast, with the more complicated aspects added afterward. The MoSCoW technique will enable teams to allocate a certain percentage of resources to each category. It also means that the client or project team may determine that some needs aren't necessary, which helps make the project as streamlined and plain as possible.

7-Step Military Solving ProcessThere may be multiple times in your career when you must make life-changing decisions. Ha...
18/11/2021

7-Step Military Solving Process

There may be multiple times in your career when you must make life-changing decisions. Having learned a problem-solving model, such as the seven-step military problem-solving method, can assist you in learning how to work through these decisions and find good answers.

Knowing more about the military problem-solving process might help you decide if this is the best approach for you. In this we discuss what the seven-step military solving process is, review and analyze the process & benefits of this model.

What is the seven-step military solving process?

The seven-step military problem-solving procedure is a systematic approach to identifying and resolving difficulties. This technique can assist both military and civilian participants in promptly addressing problems and developing successful solutions. This strategy can also assist team members in improving their teamwork, communication, and critical-thinking skills.

How does the seven-step military solving process work?

The following stages will help you learn more about this unique decision-making technique:

1. Discover the problem

Idenifying the problem is the first step in solving a situation. The below questions help us in outlining the problem.
• Who does the problem affect?
• What does the problem affect?
• Where is the problem?
• When did the problem happen?
• Why did the problem happen?

2. List the facts and assumptions

This helps the teams to determine the cause of the situation. The available facts and studies helps the team to analyze the problem more effectively. Individuals can evaluate the breadth of the problem by analysing the facts and assumptions of the situation.

3. Create alternatives

This step helps in creating potential solutions to the situation and quickly list and analyze them. The focus of the solutions at this stage in the problem-solving process is quantity over quality, while the subsequent stages of the process polish the quality of prospective alternatives.

4. Analyze the alternatives

In this stage we eliminate the unintended consequences of a solution for eliminating alternatives and identify effective one. Creating a solution criteria before studying the alternatives might assist persons in efficiently analysing each item on the list. Some frequent screening criteria used are as follows:
• Suitability
• Feasibility
• Acceptability
• Distinguishability
• Completeness

5. Compare and contrast the alternatives

Evaluating the costs and advantages of each remaining option might assist you in determining the most advantageous solution to the issue. Listing each solution with its immediate & long term benefits in a matrix format helps members compare each alternative simultaneously and help expedite the decision-making process.

6. Make a final decision

After determining the most effective option, the team may design and implement the solution. By recognising prospective problems and planning ahead for alternatives, team members may correctly implement their selected strategy for the solution. Additionally, selecting and implementing performance assessment techniques can assist members in evaluating the efficacy of their resolve.

7. Evaluate the results

It is critical to evaluate the outcomes once the team has deployed and assessed the performance of the solution. Evaluating the outcomes might assist you in determining if the approach met short-term objectives. You may also select performance indicators to help you assess the long-term success of your resolve.

How does the seven-step solving process benefit decision-making?

Because of its benefits, many military units, civilian individuals, businesses, and communities choose this decision-making methodology over other popular ways. Few advantages of this procedure are the following:
• Enhances team communication
• Produces a variety of options
• Creates a formal framework
• Enables leaders to compare solutions
• Alternative strategies are being developed
• Determines the benefits of a solution

In this way we can use the 7-Step Military Solving Process for solving our daily work and life problem with simple and effective steps.


Push vs pull strategiesThe business strategies “push” and “pull” originated in Logistics and Supply Chain management, bu...
15/11/2021

Push vs pull strategies

The business strategies “push” and “pull” originated in Logistics and Supply Chain management, but are also widely used in Marketing.

Push vs Pull – Supply chain management

A Push-model supply chain is one where projected demand determines what enters the process. Under a push system, companies have predictability in their supply chains since they know what will come when. This also allows them to plan production to meet their needs and gives them time to prepare a place to store the stock they receive.

A Pull strategy is related to the just-in-time school of inventory management that minimizes stock on hand, focusing on last-second deliveries. Under these strategies, products enter the supply chain when customer demand justifies it. With a pull strategy, companies avoid the cost of carrying inventory that may not sell. The risk is that they might not have enough inventory to meet demand if they cannot ramp up production quickly enough.

A supply chain is almost always a combination of both push and pull. the interface between the push-based stages and the pull-based stages is referred to as the customer order decoupling point.

The push strategy is applied to parts of the supply chain where:
• Demand uncertainty is relatively small
• Production and distribution decisions are based on long term forecasts
• Based on past orders received from retailer's warehouse (may lead to bullwhip effect)
• Inability to meet changing demand patterns
• Large and variable production batches

The pull strategy is applied to parts of the supply chain where:
• Demand uncertainty is high
• Production and distribution are demand driven
• No inventory. Production is in response to specific orders

Push vs Pull – Marketing

In Marketing, the Push strategy involves actively promoting the product and pushing it through all the links in the distribution chain. The goal is to use various marketing techniques or channels to ‘Push’ their products in order to be seen by the consumers starting at the point of purchase.

A pull marketing strategy involves a firm aiming to increase the demand for its products and draw consumers to the product. Pull marketing strategies revolve around getting consumers to want a particular product. In a pull marketing strategy, the goal is to make a consumer actively seek a product and get retailers to stock the product in response to direct consumer demand. A pull marketing strategy can be used by itself or in conjunction with a push marketing strategy.

Because Push marketing is a bit more aggressive than the alternative it’s generally preferred by businesses taking advantage of a short time-period or trying to generate sales quickly.

Push strategy is used in the following situations:
• When launching a new business or website without a reputation
• When releasing new products
• During holidays, or seasonal events
• For sales and temporary promotional campaigns
• When expanding to a new niche
• To generate cash-flow or sales quickly
• To help clear out product stock before the end of a season
• To help promote brand recognition when competing against a dominant competitor
• When trying to subsidize a multi-channel strategy

Pull marketing on the other hand is more useful in the following situations:
• Ensure long-term business growth
• Maintain dominance in a specific niche or industry
• Build a return customer base or improve loyalty
• To promote brand recognition with customer engagement and visibility
• Increase social media traffic as well as social media sharing
• Grow traffic to their site across organic, referral, and social segments
• Improve sales and revenue affordably, without an expensive ad budget
• Engage with customers before they know what they want, at the top of their shopping funnel

Both Push and Pull are both effective strategies with their respective advantages and disadvantages. An organization needs to properly gauge its situation and select the most suitable strategy- push, pull or hybrid- depending on the circumstances involved.

The Pygmalion EffectThe Pygmalion Effect is a psychological phenomenon which describes about how other’s positive expect...
11/11/2021

The Pygmalion Effect

The Pygmalion Effect is a psychological phenomenon which describes about how other’s positive expectations of us can become a prognosis as it can lead to improved performance of individuals.
The positive influence of performance is dependent on positive expectations. As a result It means that individuals who don’t believe others have high expectations of themselves may suffer in their performance.

The Pygmalion effect got its name from the Greek myth of Pygmalion. Pygmalion was a sculptor who carved a statue of a beautiful woman that he later fell in love with. He wished that he could find a lady as beautiful as his sculpture to marry. Aphrodite, the goddess of affection , granted his wish and turned his sculpture into a lady . Pygmalion’s fixation on the sculpture allowed it to return to life, even as our target an expectation can impact the result in a very given situation.

It is not something we can activate by ourselves, because it relies on other people’s expectations of us as a motive to succeed. However, awareness of the Pygmalion effect can make sure that we put our greatest foot forward once we first meet our superiors. In doing so, we are able to create high expectations from the beginning of a faculty year, project or job, that make it more likely that our superiors will better support us, challenge us, and make sure that we succeed.

However, alternatively, if we don’t feel as though our superiors have high expectations of us, we may feel discouraged, which will negatively impact our behavior. We might want to appear to people in our life that do have high expectations folks , like our friends and family, and use their beliefs as motivators to prove our employers or teachers wrong.

The Pygmalion effect leads to desirable outcomes for those individuals which are labeled as having high potential. If we are in an exceedingly leadership position, like teachers, bosses, and therapists are, we must always maintain and express positive expectations because these expectations will actually impact how we treat those who we are supporting, in addition as how those individuals behave.

Skill-Will MatrixManagers' interactions with their teams directly impact their team's performance and engagement. The Sk...
09/11/2021

Skill-Will Matrix

Managers' interactions with their teams directly impact their team's performance and engagement. The Skill Will Matrix is a simple but effective technique for managers to personalize their interactions to accomplish both goals.

The Skill/ Will Matrix is a tool introduced by Max Landsberg in his book "The Tao of Coaching." It is used to evaluate the optimum leadership strategy for a given team member directed by two metrics: how skillful the team member is and his will to work on a particular task. Will measures motivation, whereas skill is associated with his capability and experience.

In simple words, team members are assigned to one of five fundamental boxes.

Influential leaders use the Skill-Will Matrix to assess where their team members stand and how they can use this information to improve performance. If you don't determine where people are, your leadership approach may be out of sync, affecting performance.

These five areas are:

1. Aspiring (Low Skill / High Will)
Individuals in this quadrant are classified as 'Aspiring' because they have the desire and drive for the job but lack the abilities to complete the tasks or meet the behavioral standards. Leaders should use a structured Coaching and Guiding approach with team members in this quadrant, ensuring that they have a defined development plan that includes regular check-in points and reviews of skills gained and performance results.

2. Capable (High Skill / Low Will)
Individuals in this quadrant are classified as 'Capable' since they are most likely meeting the role's work needs and maybe meeting performance goals. Leaders must use an exciting or supportive approach with people in this quadrant to motivate and inspire them and regulate their behavior and maximize their motivation levels.

3. Excelling (High Skill / High Will)
Individuals in this quadrant are classified as 'Excelling,' as they go above and beyond their expectations. Leaders must invest in the development of these persons for them to reach their most tremendous potential. A delegation, asking them to deputize, giving them additional tasks, and utilizing them in the growth of other team members are all examples. Leaders should also prepare these employees for future responsibilities through targeted training and development, which will allow them to advance in their careers while also retaining top talent.

4. Doubtful (Low Skill / Low Will)
Individuals that are disinterested in their work and perform poorly. They could be in the wrong position. Individuals in this quadrant are classified as 'Doubtful' since there is some uncertainty about the core cause – i.e., appropriateness vs. ability vs. motivation. While it's possible that they're having capacity or motivation challenges due to fundamental issues like innate ability or attitude, it's also possible that they're in the wrong role. Leaders' duty is thus not to "write them off" as the problem but to perform a root cause study into the difficulties and provide people with the opportunity to improve, with defined improvement expectations, clear feedback, and direction, employing a very directive approach.

5. Capable (Medium Skill / Medium Will)
Minimal investment is necessary. Individuals in this quadrant are classified as 'Capable' since they are most likely meeting the role's work needs and maybe meeting performance goals. Leaders must, however, keep an eye on motivation levels in this area. They will perform well, exhibit positive behaviors, be seen as persistent in their roles, and may have reached the end of their development potential. As a result, we could want to keep them in the position and sustain their performance.

Race to the BottomSometimes businesses take actions in response to the actions, perceived or actual, by competitors whic...
08/11/2021

Race to the Bottom

Sometimes businesses take actions in response to the actions, perceived or actual, by competitors which end up impacting negatively on them too. This phenomenon is known as “The race to the bottom.” Justice Louis Brandeis of Supreme Court of the United States coined this term "race to the bottom" in a 1933 judgment for the Liggett v. Lee case where he stated that competition between states to attract companies to incorporate in their jurisdiction was "one not of diligence but of laxity". He meant to say that states were relaxing rules and regulations instead of refining them to gain an edge over competitors.

In the business world, “The race to the bottom” actually refers to highly competitive situations where companies compete against each other to gain market share by undercutting products or service prices. Most times this is done by focusing on operational excellence or reducing costs by sacrificing the quality standards of products or cutting labor wages. The more costs and prices are reduced by one company in a market, the more other companies follow that path until they all get to the absolute bottom. This vicious cycle of price death often proves to be disastrous for companies.

The “race to the bottom” phenomenon happens when businesses take competitive actions by not taking into consideration the factors and core capabilities, that make their competitors truly competitive and as a result of this, they are not able to make informed assumptions about how their competitors are going to respond and sometimes this even results in situations where their competitors gain a significant advantage over them due to the capabilities they possess.

One of the crucial aspects of competitive decision-making is to understand that businesses should respond to competition considering their position of strength and not in a manner that destabilize their competitive advantage. For example, a business with greater economies of scale, and by default lower unit costs, are more likely to respond to a price reduction in the market with price cuts of its own and this should be taken into consideration by its competitors.

For out-planning and outperforming any company’s competitors, the most critical requirement is to have the ability to determine with increased certainty a competitor’s most likely reaction to the competitive action taken by the company. A good tool for achieving that is the VRIO Framework (value, rarity, imitability, and organization). The proper utilization of the VRIO framework assists businesses in deeply understanding their competitor’s competitive advantages, why they have them and how well structured they are as an organization to utilize them.

Although businesses can compete in legitimate ways, in a “race to the bottom” kind of scenario, companies more often than not cross ethical lines. In order to remain competitive, apart from cutting wages and living standards for workers, companies sometimes moved production plants to places where the wages are lowest, and the workers have the fewest rights. In this regard, we can take the example of the super-competitive e-commerce industry where big players like Amazon is selling products at a price rate significantly lower than its competitors to gain market share but in the past, some reports of serious worker abuse came to light that shows that although the company is successful in maintaining the profitability, someone is losing money somewhere.

Thomas-Kilmann Conflict Mode Instrument: 5 Styles of Conflict ManagementConflict is an unavoidable part of life that we ...
06/11/2021

Thomas-Kilmann Conflict Mode Instrument: 5 Styles of Conflict Management

Conflict is an unavoidable part of life that we encounter in a variety of settings. Workplace conflicts are more common while managing a team, clients, and others. The important is in how you manage the disagreement. There are numerous approaches of dealing with problems and understanding conflict resolution is essential for customer satisfaction achievement.

It is a process of handling the disagreements and disputes in business and workplace. It can be between two or more parties, and the aim of conflict management is to resolve the issues that initially caused the dispute and find a solution to settle.

Why are conflict management styles important?
The purpose of conflict resolution is to reduce negative elements while allowing the parties concerned to reach an agreement and a point of resolution.

The choice resolving the conflict depends on the nature of the problem. A single approach is not a good strategy in resolving disputes at the workplace. Some conflict resolution methods value relationships between participants over outcomes, while others prioritize outcomes over connections.

We may categorize people's conduct into two categories:

(1) assertiveness, which refers to how much they try to meet their own worries, and

(2) cooperativeness, which refers to how much they try to satisfy the other person's issues.

These two underlying dimensions of human behavior (assertiveness and cooperativeness) can then be used to define five different modes for responding to conflict situations:

There are five conflict management styles as follows:

Collaborating

This model consists of trust, which is involved between parties, it is a win-win situation where there should be enough room to get everyone’s ideas you should hear out to everyone and work together to achieve everyone’s goals. This is best useful when the relationship is more cared than winning the argument.

Competing

In this the person stands their ground and refuse to look at other point of view. It is a win-lose situation where the person is more about winning the argument than maintaining the relationship. It might give short-term rewards but in long run it will have a negative effect on the business relationships.

Avoiding

The avoiding style is when you completely ignore the issue as if it doesn’t exist. This is typical if one side believes the matter is too minor to bother with or if they require some further time to contemplate. Here neither of the person wins or gets the benefit.

Accommodating

When you are wrong or want to maintain a positive relationship with the person which is worth, then you will use the accommodating model in which you will concede the argument to the other person. Putting others concerns at first often at your own expense, it is like letting the other person win maintaining a good future relationship.

Compromising

It is a quick and convenient solution for temporary problems; it is a middle ground solution in which everybody must give up something, resulting in a lose-lose situation in which everyone may be dissatisfied. The ideal situation would be to develop a collaborative method, but this is not always feasible, thus a compromise interim solution is used.

How to choose a conflict management style?
The desired objective, the relationships involved, and the timeline all factor into choosing a conflict management method. Select the right conflict management style using the procedures below:

- Identify the value.
- Assess the consequences.
- Determine the timeline.
- Compare your factors.

As a result, both your personal disposition and the circumstances in which you find yourself influence conflicting behavior in the workplace.

May all the negativity surrounding our lives end with the lights and sparkles of Diwali. The VGSoM DevSoc wishes everyon...
04/11/2021

May all the negativity surrounding our lives end with the lights and sparkles of Diwali.
The VGSoM DevSoc wishes everyone in the world, a happy and joyful Diwali!

Critical Chain Project ManagementCritical Chain Project Management (CCPM) is a method of planning and managing projects ...
03/11/2021

Critical Chain Project Management

Critical Chain Project Management (CCPM) is a method of planning and managing projects that places emphasis on the resources required to execute the project tasks. It was developed and publicized by Dr. Eliyahu M. Goldratt in 1997.

The Critical Path Method

One of the tasks involved in any project is scheduling. Scheduling is defined as the process of sequencing all the project activities by assigning each activity a duration in a way so that they are completed in a timely manner. The Critical Path Method (CPM) is the most widely adopted method of scheduling.
However, in practice, in spite of preparing an optimized schedule and building adequate buffers into activities, it has been very often found that the projects miss their committed schedule. Dr. Goldratt deeply studied the reasons of project failure, especially the failure in the scheduling. Based on his studies, Dr. Goldratt identified various factors that lead to failures in the schedule. Some of these are:

• Over-estimating
The performance of the workstations sometimes over-estimated and lack sufficient contingencies in the form of “buffer” or “padding”. Over-estimation can also be caused by Cultural Beliefs and Organizational Policies. Another cause of Over-estimation is that CPM is a very optimistic method and assumes that that the project always has resources whenever needed. No organization can provide unlimited resources for any project, and as such, this assumption can lead to delays and additional costs

• Overrunning the estimate
The has been observed a tendency to wait until an activity is urgent to begin work on it. As a result, the activity has no float, and any delay in the activity will affect the project schedule. Dr. Goldratt refereed to this phenomenon as the “student Syndrome”. The contingencies like “slack” are also often taken for granted and misused. According to Parkinson’s Law, “work expands to fill the time available for its completion.” Team members often misuse the slack, causing delays in the schedule.

• Activity Completion Gain/Loss
If an activity is completed early, the time gain is useless because the next must wait until its early start date. This may happen because the resources allocated to the next activity may not be available at the moment. However, the opposite is not true. If any activity is delayed, it will affect the next, and the next activity will be delayed, and thus the project is too. Delays accumulate in the critical path method, but gain does not.

• Not Passing on Time Savings
In an organization, team members are often not provided sufficient incentive to inspire them to finish their tasks early. There have also been observations wherein team members were reluctant to finish early as they feared that they will be expected to finish early every time subsequently and/or that they would be assigned additional tasks thereon.

• Path Convergence
There are often situations wherein multiple predecessors merging into a single activity. In such a situation, the longest delay, from among the predecessors, is passed on to the initialization of the successor activity.

• Multitasking
Many organizations encourage extensive multitasking among its employees. Being tasked with multiple activities can result in a loss of focus on the primary activity. This focus on local efficiency could potentially damage the overall performance of the system.

It was clear that a critical path-based schedule contained many potential pitfalls for project managers. There was a need for a pragmatic approach to developing a realistic schedule to help project managers complete projects on time with minimal obstruction. Keeping these observations in mind, Dr. Eliyahu M. Goldratt developed the Critical Chain Method as an improvement over the Critical Path Method.

The Critical Chain Method

The critical chain is “the longest path in the network diagram considering activity interdependence and resource constraints”. This method was made to accommodate and manage the ever-present uncertainties found in project environments. It is an especially powerful tool to use in multi-project environments. Scheduling in the new method is done by making the following alteration to CPM:

• The team members are encouraged to make optimistic estimates rather than traditional pessimistic estimates.
• Buffers are not kept with individual activities, instead, collective buffers are built at the end of each chain of activities.
• Project Buffer is kept at the end of the Critical Chain (longest chain) and Feeding Buffers are kept at the end of Non-Critical Chains which are feeding into the Critical Chain thus reducing the impact of Path Convergence impacts.
• Buffers are shown as activities which are under the control of the project manager. This helps in effective use of buffers and eliminating their unnecessary wastage.
• Resources are not punished if they miss a deadline of an activity, as there are buffers at the end of the chains.
• Late Start schedules are used rather than traditional Early Start schedules used in Critical Path Method.
• Resources are allocated 100% to avoid multitasking.

By putting a few rules in place, this method can greatly reduce the time wasted during project ex*****on through interruptions, iterations, rework, work expansion etc.:

1. Full Kit: Rapid project ex*****on is possible if proper “gating” rules are imposed at various stages. This means that the next stage of any project should only be started once the “full kit” i.e., all the inputs from the previous stage, are complete.

2. No bad multi-tasking: While well accepted, the pressure of time forces often forces managers to break the gating rules. As such, in order to apply the above rule, the time needed to complete each stage has to be reduced significantly. One way to reduce this lead time is to cut down the level of multi-tasking.

3. Controlled WIP: Bad multi-taking can be eliminated only when the total number of open work fronts is controlled. Strict WIP rules will help focus on closure of the tasks at hand. Further a global priority mechanism can create a common understanding of what is truly urgent. Projects can be given a sequential queue number and tasks can be picked up in the order of their queue numbers.

4. Active task management: There needs to be a process of daily management and predefined issue resolution frequency rather than the traditional process of intervention close to committed dates in order to ensure quick decisions and fast issue resolution at all levels within the company.

5. Buffer management: Critical Path Project Management Defines Three Types of Buffers – Project Buffer, Feeding Buffer, and Pooled buffer. By differentiating the touch time from the total lead time of a task, the buffers can be made visible. The visible buffers provide signals as to where level of uncertainty is significant and needs intervention. As the progress of the project is reported, the critical chain is recalculated. Additionally, The buffer consumption rate provides an early warning and visibility to top management on delays, and as a result, intervention happens early rather than later. The rate of its consumption also provides priority signals to ensure correct utilization of resources for different projects and also ensure synchronization of parts within a project.

Summary

The Critical Chain Method is a more practical approach to developing the project schedule. The availability of resources is taken into consideration while scheduling the project. This method addresses many shortcomings of the Critical Path Method, provides a realistic schedule, encourages team members to perform efficiently, and improves productivity.

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Vinod Gupta School Of Management, IIT Kharagpur
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