Marketing with Chandan

Marketing with Chandan Helping businesses grow online through Ads, SEO & Digital Marketing.
πŸ“ˆ Leads | Sales | Branding
πŸ“© Let's grow your business. Welcome to Marketing with Chandan.

I am Chandan, a Digital Marketing Professional passionate about helping businesses grow online. My goal is to help business owners, startups, local brands, freelancers, and service providers reach more customers, generate quality leads, and increase sales through effective digital marketing strategies. On this page, I share practical and easy-to-understand content on:

βœ” Facebook & Instagram Ads
βœ”

Google Ads
βœ” Search Engine Optimization (SEO)
βœ” Social Media Marketing
βœ” Lead Generation Strategies
βœ” Branding & Business Growth Tips
βœ” Website Marketing
βœ” Content Marketing
βœ” Digital Marketing Trends and Updates

I believe digital marketing should not be complicated. Whether you run a small business, beauty academy, salon, coaching center, e-commerce store, or any local business, the right marketing strategy can help you grow faster and reach the right audience. Through this platform, I aim to share useful tips, real marketing insights, and proven strategies that can help businesses build a strong online presence and achieve better results. If you want to learn digital marketing, improve your online marketing efforts, or grow your business through digital channels, you are in the right place. Follow Marketing with Chandan for regular marketing tips, business growth ideas, and practical digital marketing knowledge.

πŸ“ˆ Business Growth
🎯 Lead Generation
πŸš€ Digital Marketing Solutions

Marketing with Chandan
Helping Businesses Grow Online.

πŸ“© Email: [email protected]
πŸ“ Kolkata, West Bengal, India

Google ads account limits updated 2026
18/07/2026

Google ads account limits updated 2026

Life of SEOs
18/07/2026

Life of SEOs





π’π„πŽ is not dead. But π’π„πŽ alone is not enough anymore.If you are still thinking only about "ranking on Google," you are m...
16/07/2026

π’π„πŽ is not dead. But π’π„πŽ alone is not enough anymore.

If you are still thinking only about "ranking on Google," you are missing three-fourths of the picture.

In 2026, real online visibility stands on four pillars:

π’π„πŽ (π’πžπšπ«πœπ‘ π„π§π π’π§πž 𝐎𝐩𝐭𝐒𝐦𝐒𝐳𝐚𝐭𝐒𝐨𝐧) The foundation. Making your website easy for Google to find, understand, and rank. Keywords, backlinks, site speed β€” all still matter.

π€π„πŽ (π€π§π¬π°πžπ« π„π§π π’π§πž 𝐎𝐩𝐭𝐒𝐦𝐒𝐳𝐚𝐭𝐒𝐨𝐧) Users are not just searching anymore, they are asking. Tools like ChatGPT and Google AI Overviews give direct answers instead of a list of links. AEO means structuring your content so these tools can pick it up and use it as the answer.

π†π„πŽ (π†πžπ§πžπ«πšπ­π’π―πž π„π§π π’π§πž 𝐎𝐩𝐭𝐒𝐦𝐒𝐳𝐚𝐭𝐒𝐨𝐧) This is one level deeper. It's not enough to be findable β€” you need to be the source AI trusts enough to quote and cite. Clear facts, original data, and honest first-hand experience win here, not generic copy.

π’π—πŽ (π’πžπšπ«πœπ‘ π„π±π©πžπ«π’πžπ§πœπž 𝐎𝐩𝐭𝐒𝐦𝐒𝐳𝐚𝐭𝐒𝐨𝐧) Getting a click means nothing if the visitor leaves in five seconds. SXO looks at what happens after the click β€” page experience, clarity, and whether the visitor actually gets what they came for.

Here's the simple way I explain it to clients:

SEO gets you found. AEO gets you the answer spot. GEO gets you cited by AI. SXO makes sure the visitor stays and converts.

One without the others is an incomplete strategy.

If you are a business owner reading this β€” which one of these four are you weakest at right now? Genuinely curious to know in the comments.

Managing β‚Ή1 Crore+ in Facebook Ad Spend β€” Here is What I Actually Learned Crossing the β‚Ή1 crore mark in Facebook Ads spe...
17/06/2026

Managing β‚Ή1 Crore+ in Facebook Ad Spend β€” Here is What I Actually Learned

Crossing the β‚Ή1 crore mark in Facebook Ads spend is a milestone. But honestly, the number matters less than what happens on the way there.
Here is what this journey taught me:

1. Creative fatigue is real β€” and it scales with your budget
At β‚Ή5,000/day, one good creative can carry you for weeks. At β‚Ή50,000+/day, your audience burns through it in days. Refreshing creative stopped being a task on my list and became a weekly system.

2. The more you touch campaigns, the worse they perform
Every time I over-optimised or panicked during the learning phase, performance dropped. The campaigns that scaled best were the ones I let run. Patience is genuinely a skill in paid media.

3. Budget structure matters more than bid strategy
I used to obsess over bid types. Turns out, distributing budget wrong across campaigns was doing far more damage. Moving to CBO and trusting Meta's distribution improved efficiency noticeably.

4. At scale, you compete with yourself
Audience overlap becomes a real problem. Proper exclusions and campaign segmentation are not optional at this level β€” they are what separate a good strategy from a wasted budget.

5. Attribution is always messier than you expect
Meta Ads Manager, GA4, and actual revenue numbers never fully agree. Building a clear attribution model early saves a lot of client conversations later.

This was not a smooth ride. There were campaigns that bombed, budgets that ran dry overnight, and pressure to show results faster than the algorithm allows.

But managing β‚Ή1 crore+ in Facebook Ads spend taught me more than any course or certification could.

If you are scaling Facebook Ads right now β€” what is the one thing that caught you off guard the most? Drop it in the comments.

Did you know that soon when you search on Google, no websites will show up at all? 😲That's the rumor making the rounds i...
17/06/2026

Did you know that soon when you search on Google, no websites will show up at all? 😲

That's the rumor making the rounds in tech circles lately. The claim is that Google is basically turning into "Gemini AI." Meaning: you search for something, Google researches it with AI, hands you the answer, and never shows you a single website.

So what is Google actually doing?

Google isn't shutting down. It's just getting smarter. Search for something now and you'll often see an AI Overview right at the top, a clean summary written by AI. Gemini scans the whole internet and builds that answer in seconds.

So will websites really vanish?

Not at all. That's a misconception, and here's why:

βœ… Sources. AI doesn't pull these answers out of thin air. It reads content from actual websites to write them. That's exactly why you see small link cards beside or below the summary, pointing straight to the original sites.

βœ… Google's own business. Google's biggest revenue source is advertising, which depends entirely on website traffic. If it stopped showing websites, Google would be torching billions of its own dollars.

So where's the real change?

Earlier, people clicked through to websites even for small, everyday bits of information. Now Google shows those quick answers up top. But for anything deep, anything that needs real research, or anything you actually want to buy, people still go to the website. That part isn't changing.

Put simply: Google used to be like a library, a place where you could only find the books. Now it's like a smart librarian, one who reads the book, gives you the gist, and shows you the actual pages when you need them. ✨

A real question for everyone in SEO and digital marketing: with a shift this big, do you think demand for our work shrinks or grows? And how much does the content optimization playbook actually need to change now? πŸ€”

Drop your thoughts below. Hearing real-world experience from this community helps all of us. πŸ‘‡

If you work in digital marketing, these abbreviations show up every single day. Here's a quick breakdown of what they ac...
17/06/2026

If you work in digital marketing, these abbreviations show up every single day. Here's a quick breakdown of what they actually mean:
πŸ“Œ PPC (Pay Per Click) β€” You only pay when someone clicks your ad. Simple as that.
πŸ“Œ CPC (Cost Per Click) β€” How much you're paying for each click.
πŸ“Œ CPM (Cost Per Mille) β€” The cost for every 1,000 impressions your ad gets.
πŸ“Œ CTR (Click Through Rate) β€” How many people saw your ad vs. how many actually clicked it.
πŸ“Œ CPA (Cost Per Acquisition) β€” How much it costs you to get one customer.
πŸ“Œ CPL (Cost Per Lead) β€” Same idea, but focused on leads instead of purchases.
πŸ“Œ ROAS (Return On Ad Spend) β€” For every β‚Ή1 you spend on ads, how much revenue are you making?
πŸ“Œ ROI (Return On Investment) β€” The bigger picture. Total profit vs. total money spent.
πŸ“Œ CVR (Conversion Rate) β€” Out of everyone who clicked, how many actually did what you wanted?
πŸ“Œ QS (Quality Score) β€” Google's rating of your ad quality. Higher score = lower costs.
πŸ“Œ KPI (Key Performance Indicator) β€” The specific metrics you track to measure success.
πŸ“Œ CTA (Call To Action) β€” The line that tells people what to do next. "Buy Now", "Sign Up", etc.
πŸ“Œ SERP (Search Engine Results Page) β€” The page you see after searching on Google.
πŸ“Œ GDN (Google Display Network) β€” Google's network of websites where your banner ads can appear.
πŸ“Œ SEM (Search Engine Marketing) β€” Paid ads on search engines like Google.
πŸ“Œ SEO (Search Engine Optimization) β€” Getting traffic organically, without paying for ads.
πŸ“Œ PMax (Performance Max) β€” Google's AI-powered campaign type that runs across all their platforms automatically.
πŸ“Œ RSA (Responsive Search Ads) β€” Ads where Google mixes and matches your headlines and descriptions to find the best combination.
πŸ“Œ A/B Testing (Split Testing) β€” Running two versions of an ad to see which one performs better.

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