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This is the story of 1945 when most of the dairy farmers of Gujrat are affected by some problems. They have to sell their milk at lower price to the middle man or contractor of Polson. In 1945 there was only one dairy brand(Polson) with whole monopoly in the market. Polson was a British based company manufacturing its products from a Gujrat based factory.

The condition of these milk farmers was bad and miserable. Farmers share their problem with social activist named Tribhuvan Das Patel than they decided to discuss these problem with prominent leader of that time sardar Vallabhbhai Patel in Gujarat.

Patel give an advise to build a cooperative society and made a strike against these middle man. Farmers make a decision to build an cooperative society(UNION) with the help of Morarji Desai in the Kiara District.

In 1949 on the request of government Dr. Varghese Kurian came to Gujrat to improve dairy industry in India. The person drastically improve the every aspect of this co operative society and turn it into a well established organization.

In 1955 when they are producing enough milk, they decided to launch other milk products like butter and milk powder and but there is a problem with the name Anand(Kiara) milk union limited then they compel in to a short form and make a new brand AMUL.

In 1966 Sylvester da Cunha, came up with the idea of using a character in Amul's advertisements. The Amul Girl's expert to respond quickly to current events. Whether it's a political development, a cultural moment, a sports event, or a movie release, Amul releases new ads with the Amul Girl to stay relevant and engaging.

Amul work at three levels first at village level, it is the initial stage of procurement, second is district level where it is sterilized to increase its self life to make other products after that it is send to the state level to distribute across country.

They focus on providing value to both dairy farmers and the end consumer by providing the quality in the product and right price to the farmers. They have installed electronic fat testing machine for procurement process so that they can easily detect the quality of milk according to the fat stored in it.

Amul invested 80 crore in a setup designed by IBM in 2009 to mange every small detail of operations in supply chain management. This technological advancement helps in accessing the plant capacity, track exact location of trucks.

When R.S. Sodhi become head in June 2010 they focus on scaling rapidly these are the few thing they focus on deliberately like expansion in procurement so that they can collect as much as milk, expansion in processing to increase self life by sterilization and expansion in distribution to increase reach in the areas where it is not available or available in small quantity.

During COVID period other dairy brands is affected so badly but Amul instead of that increase their revenue and sales. As you know that milk comes under essential goods category. In the lockdown period during pandemic different businesses those who depends on dairy products like restaurant, hotels, catering are closed.

They are responsible for 20% sales of these dairy brands as the demand cut down they decrease their production, lot of factory workers and drivers loss their job but the Amul on the other hand doing something different than their competitor and thinking way ahead to understanding the changing demand of the market.

As you know that in crisis consumer behavior will drastically change, the demand of dairy based products which is used mostly at home will increase because most of people have stayed at home and choose home made food because of increasing health awareness.

During this time demand of cheese increased 80%, in which there are 40% cottage cheese and condensed milk increase by 100%, you will be shocked by knowing that all factory of Amul was running at their full capacity during lockdown.

During pandemic Amul launch 35 new products in the market, acquiring extra 35 lakh liter milk every day and paid 800 crore in return to milk farmers of India. In the place of trucks they are using trains during COVID because of lockdown to manage their supply chain.

They take an umbrella approach in their marketing strategy because it helps in cutting the cost of branding and increase sales and revenue by rub of effect. In the COVID period Amul make a revolutionary step and increase their advertising volume up to 316% in comparison of last year.

In 1965 National dairy development board was build by Dr Verghese Kurian to improve the dairy industry in India. In 1970 operation flood was organized by this board, which was the world's largest dairy development program, it transformed India from a milk-deficient nation into the world's largest milk producer.

There are some fact and figures you must know about Amul, dairy farmers are the owner of this brand because 80% of their revenue directly goes to farmers and remaining 20% they spend on milk procurement, milk processing, packaging and distribution network.

Today turn over of the company is more than 72,000 crore, more than 36 lack farmers are directly working from 18,500 villages across India. Amul collects 4.1 crore liter milk per day from the farmers.

Tribhuvan das Patel was awarded the 1963 Ramon Magsaysay Award for 'Community Leadership', together with Dara Nusserwanji Khurody, and Verghese Kurien and the Padma Bhushan from the Govt. of India in 1964.

These are some key business lessons you can learn from this case study try to understand the changing paradigm of consumer behavior during crisis for some brand it is like challenge but for some it is like opportunity to growth.

Second build a robust supply chain management if your product also comes under food category It is really challenging from procurement to process and then to supply end consumer.

Third use robust technology at different stages in your company to increase efficiency, quality of product and reduce cost. And at last you can use umbrella approach in your branding strategy to increase sales and revenue.

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Story begins in 1960 when edible oil industry is facing some problems. Due to lack of refined oil people are only dependent on crude oil but the problem with crude oil is that it has bitter taste.

There are no any bigger player that could provide refined oil at large level this is a great opportunity or a gap in the market.

This gap is figured out by mariwala family and they entered in the refined oil market with their brand named Saffola.

Another issue is that crude oil is not good for heart it blocks the heart cell membranes , slowdown the heart beat in long term and become a cause of heart attack.

A research catch attention of harsh mariwala showing that worlds 60% heart disease patients are living in India. if they build product for them it can be a breath taking opportunity to growth.

Saffola focused on the risks of heart disease and how to maintain a healthy heart which set them apart from their competitors in this category

he edible oil market in India was already dominated by well-established brands. Capturing the market share from the established competitors was a considerable challenge.

Competing against these giants required Saffola to differentiate itself and carve out a unique value proposition. Saffola introduce a new category of blended cooking oil in the Indian market.

This is a challenge as consumers were accustomed to traditional cooking oils such as mustard oilgroundnut oil. Creating awareness about the benefits of blended oils and educating consumers about the health advantages was crucial.

Saffola was launched in 1989, and at the time, the edible oil market was dominated by brands like Parachute and Dalda. These brands had been established for many years, and have a strong reputation with consumers.

Saffola was a new brand, and it was not clear whether it would be able to compete with these established brands.

Consumer behavior is often resistant to change, and building trust in a new brand requires consistent messaging and evidence of its efficacy. Convincing consumers to switch from their existing cooking oils to a relatively new and unfamiliar brand was a significant challenge.

The government has imposed a number of regulations on the edible oil industry, such as labeling requirements and restrictions on the use of trans fats.

These regulations have increased the cost of doing business for Saffola and have made it more difficult for the company to market its products.

There are few medical researches came out about describing this fact that sunflower oil is beneficial for health of heart so they build their product also in this category to attract customer affected by heart disease.

To differentiate Saffola from its competitors and communicate its health benefits effectively, the brand invested in extensive research & development.

They conducted clinical studies to prove that Saffola helps in managing cholesterol levels and reducing the risk of heart disease.

The biggest problem every new business face is to build awareness in the beginning face, they use different strategies to build awareness or tackle down this challenge.

Saffola continued to invest in research and development, and it focused on developing new products that met the changing needs of consumers.

They run marketing campaigns to educate consumers about the health advantages of using Saffola. By doing so they build a strong brand image and establish trust with consumers.

They emphasized transparency in their communication, providing detailed information about the oil's composition, health benefits, and manufacturing processes.
Instead of that they enter in the right market it is not enough for their growth they came up with new challenges. They also cater another problem by making a through research that in India oil is supplying through tin containers which does not looks good.

Saffola come with stylish small size bottle so that customer will feel cool while buying the product. After that they come with other products like Saffola oats in different taste and categories.

They invested heavily in marketing and advertising, and they focused on developing innovative products that were healthier than the products offered by their competitors. The company also focused on building strong relationships with its distributors and retailers.

Instead of that they take different initiative for heart patient through their campaigns and NGOs. they conducted different campaign on world health day.

After some preparation enter in the market with a new brand Saffola and now dominating the market with 80% share instead of some big players like ITC and UNILIVER.

Saffola has faced many challenges throughout its journey, but one of the greatest challenge is that the company has faced is the challenge of staying ahead of the competition. However, Saffola management team was determined to succeed.

Saffola efforts paid off. The company's sales started to grow, as on today it eventually became one of the leading edible oil brand in India.

Saffola was awarded the Heart-Check logo by the World Heart Federation in 2007. This logo is a mark of quality for products that meet the World Heart Federation's criteria for heart health.

Saffola was also awarded by the WHO's Seal of Approval for its healthy cooking oils in 2016. This seal is a mark of quality for products that meet the WHO's criteria for heart health. These awards and recognitions are a testament to the company's commitment to providing consumers with healthy and nutritious products.

The edible oil market was constantly changing, and new brands were entering the market all the time. Instead of that the company has been continuously innovating and developing new products that meet the changing needs of consumers. For example, in 2022, Saffola launched a new product called Saffola Total, which is a blend of rice bran and sunflower oil that is specifically designed to help keep hearts healthy.

The company is committed to making a positive impact on the world, and it has a number of CSR initiatives in place. For example, Saffola supports the Saffola Heart Foundation, which works to raise awareness about heart health and provides financial assistance to people with heart disease.

Consumers are becoming more health-conscious, and they are looking for healthier cooking oils. This has increased the demand for oils with high monounsaturated fatty acid (MUFA) content, such as olive oil and avocado oil. Saffola had to adapt its product offerings to meet this demand.

There are many lesson you can learn from this case study first is to differentiate yourself which mean setting a unique value preposition from Saffola it really well by building new oil like MUFA oil, blended oil and rice bran oil etc. second is to invest in research and development by doing so they find the hidden gaps in the market and new way to create new markets.

Transparency in communication. Saffola is focused very much on designing and packaging you can apply this lesson in your own brand how you can take reference point from the existing player in the market. One of the key lesson you can learn is to build a large distribution network, they invested a lot of time and effort in building a robust distribution network.

The company is expanding into new markets, both domestically and internationally. For example, in 2022, Saffola launched its products in the United States.

The economic slowdown in India has led to a decline in demand for edible oils. This has had a negative impact on Saffola’ s sales.

The edible oil market is being increasingly competitive, because new brands are entered in the market in recent decades

This put pressure on Saffola to keep its prices competitive and to differentiate its products from its competitors.

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"Your time is limited, don't waste it living someone else's life." - Steve Jobs

Statistics show that the average person will change careers multiple times throughout their working life. In fact, a recent study revealed that over 50% of employed individuals are dissatisfied with their current jobs and are actively seeking a change. So, if you find yourself longing for something more, you're certainly not alone.

Are you feeling trapped in a career that no longer allows you to reach your full potential? Are you ready to go on a journey of self-discovery and transformation? If so, it's time to take charge of your professional life and make a change. In this blog, we will provide a step-by-step process of career transition, that will guide you towards a fulfilling and rewarding path. Are you ready to unlock your true potential and find joy in your work.

FIND WHY YOU WANT TO CHANGE

There are lof of reasons why most of us thinks about changing our career at least once or more than once in our life. These are common reason people change their career if the work they are doing are not challenging as much as they want. Involving risk in the work you determine how much it attracts to you. Adequate culture is another thing that we want and choose a place where working culture is good. A good perk, salery is another factor that most of us want and try a new career option, pursueing your passion also another reason people leave their present job and start doing something they really passionate about. Sometime it becomes a reason of the location you are working on and location where you will work in your new career. Sometime it becomes an issue of time.

FIGURE OUT INTEREST AND MOTIVATION

The next step is to understand what motivates you. Once you identify what motivates you, you can start looking for job opportunities that align with those motivations. You may also want something that are important to you, such as work-life balance, salary or location. By understanding what you are passionate about, you can make sure that your new career will be fulfilling and rewarding. This involve taking personality tests or seeking out the advice from a career counselor. Once you have a better understanding of your interests, you can start exploring different job opportunities in that field identify the skills and experience that you have that can be used to a new career.

DON'T CHANGE SUDDENLY HAVE A SUPPORT

"Success is not final, failure is not fatal: It is the courage to continue that counts." - Winston Churchill

It's important to take slow decision and avoid to make any sudden changes. Changing your career or profession can be overwhelming, so it's important to have a support system in place. This include seeking out a mentor or coach, joining professional groups, or talking to friends and family. Finally, it's important to have a support system in place, whether it's friends, family, or a professional network, to help you through the ups and downs of changing your career or profession.

UNDERSTAND CURRENT CAPABILITIES

Now its time to review your current skills including qualifications, personal skills certificates and degrees. When you review your present skills it gives a clarity about those skill will help you in the profession you want to enter. The next step is to assess the profession and identify gaps in your skills or knowledge. This can help you determine what kind of training or education you may need to acquire. You may also consider seeking out a mentor or coach who can provide guidance and support as you make the transition to a new career.

ACQUIRE NEW SKILLS

"An investment in knowledge pays the best interest." - Benjamin Franklin

Acquiring new skills is an important step in changing your career or profession. Consider taking classes, attending workshops or getting certifications to gain the necessary knowledge and experience for your new career. Look for opportunities to gain practical exposure, it means starting with entry-level positions, internships, or freelancing. Seek side projects, or part-time roles in your desired field. These experiences will not only enhance your skills but also allow you to build a portfolio of the work.

REBRAND YOURSELF

"The future depends on what you do today." - Mahatma Gandhi

Once you have acquired the necessary skills, it's time to rebrand yourself. Change your social media profiles with new skill focused on the profession you are teryimg to move. This may involve updating your resume, creating a professional online presence, and networking with people in your new field to establish yourself as a credible and knowledgeable professional. Remember to stay positive and patient throughout the process, as changing your career or profession can take time and effort. With dedication and hard work, you can successfully transition to a new and fulfilling career path.

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In Leaders Eat Last, Simon Sinek, internationally bestselling author investigates great leaders from who don't just sacrifice their place at the table but often their own comfort and even their lives for those in their care, to the heads of big business and government - each putting aside their own interests to protect their teams. Here are some key lessons we want to share with you....

Simply by changing the environment in which people work the same people started acting differently towards each other.

People who did not feel recognized for their effort at work are more likey to suffer from heart disease.

We need to change the way we do things when we show up at work we have to turn some focus on those left to us or those right to us.

We are highly social species whose survival and ability to prosper depends on the help of others.

The bigger the goal the more effort is required the more dopamine we get this is why it feels really good to work hard to accomplish something difficult.

The more time we spend with someone the more we are willing to make ourselve vulnerable around them.

fame is suppossed to be a by product of alpha status not a way to achive it.

we do not trust the people to obey the rules we also trust that they know when to break them the rules are designed to avoid danger and help ensure that things go smoothly.

Internet gives a power to operate and scale or spread ideas to anyone it gives us the ability to find and connect with people more easily.

We like to actively be around people who are like us it makes us feel like we belong.

As social animals it is imperative for us to see the actual tangible impact of our time and effort for our work to have meaning and for us to be motivated to do it even better.

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An inrovert comes with a lot of traits like curiosity for learning, active listening, self awareness, great loyalty. There are also a lot of misconception like they are antisocial, unfriendly, shy and lonely but in most of the cases these things work like an asset for them. In this fast pacing world there are many examples of introverts, who get succeed in entrepreneurship. They have some biological tactics proven by researches are helpful in building and maintaining a business.

THEY WORK ALONE

As you know this well enough entrepreneur work most of the time alone. They work at different aspect related to the problem they are solving and goes very deep while doing so. First you consider that the journey of entrepreneurship is long and lonely if you like to work alone it is great. Many task in entrepreneurship requires attention to detail this tactic is seen commonly in the introverts. This kind of habit to work alone a build deliberate Focus.

GREAT AT LISTENING OTHERS

“The most important thing in communication is hearing what is not said,” - Peter F. Drucker

Communication is a crucial skill for success in entrepreneurship. Here we learn two essential things speaking and listening. It is crucial for effective engagement with employees and customers. Introvert are great listeners they listen attentively with full focus. It gives a clarity of point what the person is making. You must consider that they take enough time to process what is being said. While answering and asking questions they are very focused and think at higher level others can't. Genuine listening is regarded as most crucial communication skill that bond relationship at a higher level.

MASTERY ON OBSERVATION

“Nothing has such power to broaden the mind as the ability to investigate systematically and truly all that comes under thy observation in life.” - Marcus Aurelius

They spend so much time on understanding others thoughts, actions, behaviors and motivations. Their ability to observe the world around them and create solutions to problems is great and helps at being an entrepreneur. They’re more likely to notice people’s body language and facial expressions, which makes them better at interpersonal communication. This an another powerful entreprenurial trait that they posses. They remember most of the important things like events, people, dates, ocassions etc. They pay attention to what is going here and there like atmospheric change, economic changes, change in people nature. They have focused conversations with team members in order to learn their skills, passions and strengths.

CURIOUS ABOUT LEARNING

“Anyone who has never made a mistake has never tried anything new.”– Albert Einstein

Consistent learning is a common trait you will see in most of the introverts. For finding the solutions for the problems occuring before them they learn a lot. Learning something new become like a child’s play for them. Building a business requires constant learning and growth on what is stored in your brain because we are living in a world continiously changing. Many researches have shown that introvert love to read books, article, researches and listen podcast. Introverts are great learner and observers.

TALK LESS DO MORE

“Have more than you show, speak less than you know” - William shakespeare

This trait is also common in all introvert they do not boost about what they have done. What they going to do in the future insted of saying by words they belive in taking actions and showing results. They are not interested in approval of others, instead of that they care less about what others are thinking about them or their ideas. They only speak when they have something to say, so there is a higher chance that they will have an impact with their word. Introverts take a little time to formulate their thoughts before sharing them especially in fast-paced business world this time taking process makes their words more effective.

MASTERY ON SELF AWARENESS

As you know that they spend a lot of time in solitude. You will notice they have a deep understanding about their inner critique. While living alone they recognize their feelings, thoughts, emotions, patterns and behaviors at deeper level understanding of these things will improve your effectiveness and efficiency at work. They spend most of their time thinking about the possible solutions for problems without influenced by people around them and their opinions.

THEY ARE ADAPTABLE & FLEXIBLE

Human are social creature and that is why we want social interactions with other humans as we know that introvert are always ready to new challenges and opportunity that make them more adaptable and flexible. Although we know that introverts are empirically distinct to shyness, we see this as an opportunity to leverage a deeper understanding of introverts to provide a more well-rounded view on adaptiveness in contexts of modern, dynamic workplace.

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Remember that creating a brand’s story is one thing but enacting it through all aspect of your business is another. Every interaction of your brand with the customer matters so put it in everything. As a human we are programmed to listen or tell stories. Every brand needs a story to tell the world that represents the essence of their branding. Brand story is the way you presents itself to the world and the way people perceives you. To resonate with your audience, your brand should play a role as adviser that will help them to improve their life.

KNOW WHAT YOU CREATE👨‍🎨

To build your brand story well enough you have to first understand what you create, how you does so. If you don’t build story around what you create, it doesn’t matter how much effort & time you put your brand will fail in catching people attention. You can ask few questions to align your story with what you create.

Does your product/ service really solve a problem

What is quality & benefits of your products/service

What are the competitive advantages you have

People think focus means saying yes to the thing you’ve got to focus on. But that’s not what it means at all. It means saying no to the hundred other good ideas”. – Steve Jobs

FIGURE OUT YOUR WHY(PURPOSE)↔️

While building a brand story focus on why you do what you do. Successful brands know their why (core purpose). If you are not, don’t worry you can figure out your why easily by asking these few questions like;

What is your purpose?

What is your values?

Why do you exist?

What is your vision?

You must start thinking from the beginning why you have entered in this field, why you are interested or passionate about this industry. When people see your passion and effort you are putting to solve people’s problem, they want to be a part of your story.

“Your purpose in life is to find your purpose and give your whole heart and soul to it.” - Buddha

UNDERSTAND TARGET AUDIENCE👨‍👨‍👦‍👦

It is really very important to understand people, for those you are here. As much as you know about them you can build a better brand story, you can curate message in such a way it will emotionally connect them. While researching about your audience you will get informed about their interests, needs and concerns etc. There is no such thing like narrowing down your audience it helps in building long lasting relation with your trusted customer and audience.

“We don’t do business with companies. We do business with people.” -Simon Sinek

MAKE IT CONCISE AND CLEAR🤏

Stories are powerful medium of sharing message/information from one place to another. We are living in a noisy world where everything is just a crap but only a few things are really valuable. As a humam being our attention span is very low that is why your brand story should be concise and clear. As less as information you put in a story as clear and concrete it will be. After completing your first draft take it to your potential customer and gather some feedback, it also help you in refining and coming back with something new and better.

BE AUTHENTIC AND CONSISTENT🔐

Both are essential elements of your brand story. If the story you want to share is not consistent it will lose in the way this is the main reason why you should communicate consistently in the same manner. Humans are hardwired to respond to stories because it causes our brains to release oxytocin chemical that increases empathy and trust. Authentic stories captivate audience and create meaningful emotional memories and remain in the brain long time.

SHARE PERSONAL EXPERIENCES(STORIES)👨‍🔬

Don’t underestimate the importance of your personal experiences and lessons that you have gather in the journey. When you use them effectively in your brand’s story it will be more personal and more human. As you have listen that emotional information remain in the brain for long time in comparison of factual or rational.

“People forget facts but they remember stories.” - Joseph Campbell

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