15/01/2021
Responsibilities
- Assist in the formulation of strategies to build a lasting digital connection with consumers.
- Plan and monitor the ongoing company presence on social media (Twitter, Facebook etc.)
-Launch optimized online adverts through Google Adwords, Facebook etc. to increase company and brand awareness.
- Be actively involved in SEO efforts (keyword, image optimization etc.)
Prepare online newsletters and promotional emails and organize their distribution through various channels.
- Provide creative ideas for content marketing and update website
Collaborate with designers to improve user experience.
- Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.)
- Acquire insight in online marketing trends and keep strategies up-to-date.
- Maintain partnerships with media agencies and vendors.
Requirements
- Proven experience as Digital Marketing Executive or similar role.
- Excellent understanding of digital marketing concepts and best practices.
-Experience with B2C social media, Google Adwords and email campaigns and SEO/SEM.
- Working knowledge of ad serving tools (e.g., DART, Atlas)
- Perfect knowledge of web analytics tools (e.g. Google Analytics, NetInsight, WebTrends etc.)
- Skills and experience in creative content writing.
-Analytical mindset and critical thinking.
-Excellent communication and interpersonal skills.
