Marketing Club , IIM Jammu

31/07/2019

30/07/2019

25/07/2019

How brands took Chandrayaan 2 to moon
https://brandequity.economictimes.indiatimes.com/news/advertising/how-brands-took-chandrayaan-2-to-moon/70371748
- shared via ETBrandEquity App: etbrandequity.com/ss/ns

Brands that captured the moment through interesting and quirky ads

23/07/2019

VIPRAN , MARKETING CLUB - IIM JAMMU

23/07/2019

VIPRAN, Marketing Club of IIM Jammu kick started their programs for the current academic year with COGNIMATION 2.0. In this competition the newly joined students were divided into groups and given a task of theoretically developing a product from junk items. They were asked to make a presentation explaining segmentation, targeting and positioning of the product they have created. It was a very insightful competition which gave students a peek into the core marketing concepts as well as created a platform for developing their presentation skills.

24/12/2018

So you were playing "Frisbee" and your friend clicked a photo and later on "Photoshop"ped it. Before " Google"ing about what we are trying to say.. Go and read this article on of brand names!

Google, Taser, and Xerox are all examples of brand names that have become generic words for a type of product. The process is known as genericization, and in some cases, it can result in companies losing their trademark.

03/12/2018

Minimalistic Marketing! Minimalistic post!

21/09/2018

Smart Print Ads like these are meant to create an everlasting impression on the consumers' minds!
An Ad by Spanish lollipop makers "Chupa Chups", cleverly depicting that it is sugar free.

26/08/2018

Innovation at its best!
"Stay safe" is a message we get to see everyday. But this is how marketers mix a strong message with a blend of pure emotion.
So, this year, Emporia wishes you all Happy Raksha Bandhan, the "Ford" way!

09/08/2018

Nothing but a small hint like "Sabki pasand Nirma" can introduce this legend of the 80's to you! Yes, he is Karsanbhai Khodidas Patel, also referred to as K. K. Patel by his near and dear ones. He is the one who launched Nirma and made us believe that even if firms target 'price point buyers' of India, they can pose threat to FMCG biggies like HUL. Targeted for the low income group, Nirma gave a tough competition to HUL's Surf.
He is the one behind the very well known case of Nirma vs Surf followed by Nirma vs Wheel, you must have read in your marketing management classes, and the implications of which have been mind boggling!

18/11/2017

Here are 7 BIG facts about Data Driven Innovations