SHTM - University of Jammu BBA - Hotel Management

uly 2005, with an objective to develop tourism professionals and promote research. In year 2009, keeping in view the UGC requirements the degree has been renamed as Masters in Business Administration (Hospitality & Tourism). In the year 2009, the Centre was upgraded to the School. In pursuit of excellence, School of Hospitality & Tourism Management is committed to produce competent professionals, who are dynamic and responsible enough to assume offices in various managerial and administrative cadres in various tourism and related organizations. Students from all over the country learn to channelise potential in the right direction and put up concentrated effort, which are well organized and implemented to give practical dimension to the theoretical aspects in Tourism Management. OBJECTIVES :

To develop professionals of Objectives high caliber and ethics, who would efficiently manage the resources of their respective employers thereby contributing to national development. To create professionally competent manpower to meet the managerial level requirement of tourism and allied industries. To provide a focal point for post-graduate level studies and professional development education with a distinctly integrated resource and business management orientation. To encourage and conduct policy, planning and management research design to enhance the effective and sustained use of the tourism resource base. To collaborate and network with industry and government of National and International level to promote research.