Its is a Marketing Group of Xavier Institute of Management.
Here we come up with the news of new marketing strategies and many advertising strategies of well known companies.
13/09/2022
How Jindals hoodwinked Universus’s investors to secretly grab control of INR8,000 crore Dutch arm Minority shareholders have knocked the doors of NCLT, alleging that the board of Universus Photo Imaging has colluded with promoters to act against their interest, unilaterally reducing the interest of Universus in JPF Netherlands.
13/09/2022
BharatPe ropes in former RBI Dy Guv and Zomato Chairman to board The company plans to strengthen governance rigor and transparency as they look forward to a listing on stock exchanges. The company plans a market debut in the next 2-3 years.
09/02/2017
MakeMyTrip’s valuations continue to defy gravity MakeMyTrip appears to be reaping the benefit of US investors’ fixation with high-growth stories
18/12/2016
Paytm opens office in Vishakhapatnam, to add over 1,000 offline agents in Andhra Pradesh and Telangana Paytm announced on Saturday that it has instituted a new corporate office in the coastal city of Visakhapatnam. The company claims that the decision was ma
18/12/2016
When Deep Kalra spilled the beans on the MakeMyTrip-Ibibo merger The MakeMyTrip-Ibibo Group merger which was announced a couple of months ago, is all set to be completed by this month-end. MakeMyTrip founder and CEO, Dee
02/05/2016
http://yourstory.com/2016/04/docsapp-funding/
'Consultation on demand' platform DocsApp raises $1.2M from Facebook’s early investors and... DocsApp was founded in 2015 by IIT Madras Alumni- Satish Kannan and Enbasekar Dinadayalane at the IIT Madras Research Park.
26/11/2015
The dark side of the cut-throat hyperlocal business For few days now, the startup world has been reeling in shock with the stories of vandalism and delivery boys revolting on new compensation structure by Roadrunnr.
26/11/2015
SoftBank leads Rs 780 crore funding in Grofers - Times of India Grofers, a hyperlocal express delivery startup, has raised $120 million, or Rs 780 crore, in a new funding round which is being led by Japan’s SoftBank Corp.
23/11/2015
IOrderFresh plugs the gap in supply chain by getting products from farm to kitchen within 12 hours The retail process of fresh products have a 100 per cent increase in wholesale cost and probably 150–200 per cent rise on production cost. However, it is s
23/11/2015
Student entrepreneurs help foodies get real-time discounts from restaurants The food tech industry is going through a rough patch. You might have heard about the layoffs in TinyOwl and Zomato. Despite these issues, the food tech in
23/11/2015
From designing display systems for F16s to selling tea online, Abhijeet Mazumdar brews his... In the quieter lane of a bustling neighbourhood market in East Delhi is an unassuming shop where Abhijeet Mazumdar works on tea and tea blends seven days a