Mercur-I : Marketing Club of IIM Indore

CONQUER THE SUMMER

Winter (or Summer) is Coming. But are you prepared for it?

To bring you to pace and help you in your journey of cracking the dream shortlists, Mercur-i is bringing to you a one-platform interactive session with PGP2s who cracked companies like ITC, L'Oreal, HUL, Marico, Asian Paints and MX Player last summers, to ease you through processes, to let know what you need to do and not do and much more.

When? 👉🏼4th September, 10:30 PM
How long? 👉🏼Just 1 hour
Where? 👉🏼Zoom link would be shared soon.

We know the days are getting busier and shorter, and thus starting early = preparing better. Don't miss out!

We are proud to announce the first edition of Talks That Matter - speaker series of the year!

We are excited to bring to you Piali Dasgupta - Senior Vice President - Marketing, Columbia Pacific Communities, the speaker forthe session.

The subject of the talk is "Content as an equity builder for brands & a sales tool in the customer lifecycle"

The session is scheduled on 26th Aug 2021 from 5:00 PM to 6:00 PM.
Venue: Zoom Platform (Link will be shared few hours before the session)

We look forward to seeing you there!

Mercur-I presents the series of interactive sessions Talks That Matter. The third edition of this series on 'Handling Challenging Times' will bring you a step closer to take on the corporate world.

The speaker invited for the session is Mr. Anil Bhasin, President Havells India Ltd. (2004- Oct 2020) (LinkedIn profile).

The session is scheduled on 16th Dec 2020 from 6:30 PM to 7:30 PM.
Venue: Zoom Platform (Link will be shared few hours before the session)

We look forward to seeing you there!

Mercur-I, Marketing club of IIM Indore along with Marketing Lake presents OPTIMIZATION- An Article Writing Competition.

We invite articles on various marketing concepts/issues/trends such as Digital Marketing, Advertising, Analytics, etc.

Top entries get an exclusive opportunity to bag a Live Project with Marketing Lake and many other perks!

So pull together your writing and marketing talents to see if your pen is mightier than the sword...

To register and know the event details visit- https://marketinglake.in/competition/

"Mai chai wai nai pita, mai toh Bournvita pita hu"
Rings a bell?
Yes, you guessed it correct, Rohit Mehra's favorite drink is an iconic and one of the earliest examples of Product Placements in Indian Movies.

It is the easiest and the quickest way to reach masses of popcorn munchers who have your undivided attention while glued to the silver screen. Sometimes you may forget the movie's plot scenes of a movie, but you will not forget the brands featured in the movie. Big brands tie-up with movies to reach their target audience.

Movies are generous sprinkled with direct and indirect product placements. So are TV series and popular Web Series!

Innovative and Memorable or Just an annoying pushy gimmick, we would leave you to your opinions, but here is a glance at the age long lore of Product Placements. Swipe through to know more about Product Placement.

Cut- copy- paste, doesn't that make everything so easy in life?

When you are a late entrant, it becomes important to copy a few things from the established market leader to come at a point of parity. But is it fair to borrow to the extent that it becomes a Point of similarity?

Well, some brands think so. Brandjacking as it is sometimes referred to involves borrowing features from the popular in such a way that your product or service starts resembling theirs, leading to reduced differentiation in the minds of the customers.
Is it fair, legal, or just a smart sneaky little trick, the ethicality of it remains debatable and context-specific.

Swipe right to see some quirky examples of the brandjacking, because for every there will be a rebook.

In the academic year 2019-2020, we had the opportunity to provide several live projects to the PGP participants. Presenting to you their testimonials to share their experiences and learnings with you all!

Live Project: Olleh technologies (WrongNumber App)

"We worked closely with the Core Marketing team (with founders and co-founders) with 2-3 status calls per week. We were responsible for strategizing & planning operations for launching a new product (A Dating App) in 2 cities, namely Indore and Bhopal, and acquiring potential users.

We started with working on a blueprint of the dating app and providing insights to discover potential areas of improvements for including possible features to enhance the offerings. For Branding and User Acquisition, we identified influencers in these cities by forming KPIs on historical data from YouTube & Instagram. Later, diverse locations inside these cities were analysed for the highest App Pe*******on Potential, and various offline marketing efforts were devised for the same. Overall the project rendered a great learning experience, as the startup was at the ideation phase."

~ Anisha Kumari
PGP 2019-21
Live Project Participant, Olleh Technologies

Duration: 4 weeks (Jan 20th, 2020 -Feb 20th, 2020)

No of Members: 4 -Anisha Kumari, Kartik Bhalla (.bhalla28 ), Sharath Kamath Shevgur (), Sonalee Shriya dubey

Has moment marketing become the new buzzword for agencies and within the marketing industry with a lot of brands experimenting with it?

According to , ‘moment marketing’ is the ability to take advantage of an event to deliver relevant and related, seemingly spontaneous, and often fleeting interactions with customers in real-time.

has been riding on the strategy for the last 53 years. These days, food delivery app is seen most active around moments. Brands such as , , , , , and are cashing on the wave and building frequent comunication with the audience.

Here is a sneak peek into moment marketing creatives of some brands which used some recent and popular events to make themselves heard!!

Mercur-I presents The MarkAvenue: The One-Stop solution for students for exploring the overwhelming sea of marketing content.

We search and curate important marketing developments and stories.
To this we add a magical sprinkle of our analysis and top it up with some interesting insights for y’all.

Get ready to be a part of this community that’s driving discussions shaping the different views around brands and marketing.

To know more visit: https://markavenue.wordpress.com/

Link in bio.

Hola Planet-I!!

The Marketing Club of IIM Indore brings to you the most anticipated event of the year. It's time to unleash the marketeer in you and a chance to grab exciting cash prizes worth Rs 5000 and some unique resume points.

𝘽𝙍𝘼𝙉𝘿𝙀𝘿 2020!
🎉🎊💃

Register in teams of 3 *by tonight!!*

Exclusively for PGP 1!

Check your email for the registration link.