14/04/2020
Hindustan Unilever (HUL) has announced a collaboration with the United Nations Children’s Fund (UNICEF) to undertake a mass communication campaign‘ ’ / ’ and to inform and empower the general public against COVID-19.
The mass media campaign, titled ‘ ’ / ’ will have simple yet powerful 5 and 15 second informative assets to empower the general public with prevention strategies to protect themselves against COVID-19. Based on three key themes - social distancing, handwashing and generosity, the campaign will generate these short informative assets across India through television, news portals and prominent social media channels.
Sanjiv Mehta, chairman and managing director, Hindustan Unilever Limited, said, “We need to come together as a nation and be supportive of each other during this crisis. Our campaign will help address these challenges and at scale. Along with UNICEF, we are also committed to working with the government and making essentials like Lifebuoy soaps, hand sanitizers and Domex cleaners available across a wide geography which is the most critical need today.”